Morning Pointe Announces Senior Campus In East Hamilton

Monday, June 25, 2018

Independent Healthcare Properties and Morning Pointe Senior Living announce the approval by the Hamilton County government for the construction of the Morning Pointe of East Hamilton senior living campus in the 9700 block of East Brainerd Road, just past the intersection of Ooltewah-Ringgold and East Brainerd roads. Site work will begin in the next 45 days. 

The $35 million, 24-acre campus consists of three phases, beginning with a 73-unit craftsman-styled assisted living community. Phase two will be a 60-unit freestanding Lantern at Morning Pointe Alzheimer’s Center of Excellence – a secured environment dedicated to the care of residents with Alzheimer’s and other forms of memory care needs. The final phase will feature a 120-unit independent living center on 11 acres to compliment the full range of services designed to meet the needs of the 55+ population. 

Morning Pointe expects completion of the first phase by fall of 2019. The development team for the project includes Nashville architect HFR Design, Harrison-based East Tennessee Specialty Builders and Alzheimer’s memory care architect Neuhoff Taylor Architects. Chattanooga-based MAP Engineers will be providing civil engineering. 

The senior campus will offer amenities including walking trails, exercise paths and landscaped grounds. The communities will also feature fine dining with local, farm fresh foods through Morning Pointe’s “Farm to Table” program, life enrichment and professional health and wellness services. Daily activities will feature therapeutic programs, including the Meaningful Day program and physical and occupational therapies, to ensure the highest quality of care for residents, said officials. 

In addition to its East Hamilton location, Morning Pointe Senior Living operates five other assisted living and Alzheimer’s memory care communities locally in Chattanooga, Collegedale and Hixson. The Morning Pointe of East Hamilton will be the company’s 17th campus in Tennessee. 

The new senior living community will create 250 construction jobs and another 150 permanent healthcare positions with a positive economic impact of more than $20 million annually considering payroll, property taxes and local purchase of goods and services. 

 “With the growing number of people living longer and searching for more retirement options and relocating to Chattanooga, we believe Morning Pointe is the perfect place for families in the Tennessee Valley who are looking for quality health care services to call home,” said Greg A. Vital, president and CEO of Morning Pointe Senior Living. “Our understanding of the region’s culture and heritage has allowed us to successfully provide senior healthcare services and life enrichment programs to seniors for more than 20 years.” 

Independent Healthcare Properties LLC, a Chattanooga, Tenn.-based senior healthcare services company, is the developer, owner and manager of 31 Morning Pointe Senior Living and The Lantern at Morning Pointe Alzheimer’s Memory Care Center of Excellence communities in five southeastern states. IHP was founded in 1996 by Tennessee healthcare entrepreneurs, Greg A. Vital and Franklin Farrow. For more information, please visit www.morningpointe.com.




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