posted August 3, 2007
Chattanooga is a "high" profile city in the August edition of US Airways Magazine, which features a 38-page segment on the Scenic City, covering everything from the 21st Century Waterfront Redevelopment to the Read House, from Moon Pies to UTC's Sim Center, from the Lookout Mountain Flight Park to the Tennessee Aquarium.
The coverage in the in-flight US Airways magazine that reaches over 3 million business and leisure travelers each month also includes beautiful photography of the Hunter museum, the Walnut Street Bridge and Bluff View - all introduced by a stunning two-page panoramic view that captures a boat-flecked Tennessee River sweeping around downtown during Riverbend with Lookout Mountain as the backdrop, officials said.
Headlines call Chattanooga "one of the most livable cities in the South," a "re-energized river city" and a community that's "drawing attention and business."
After US Airways Magazine’s staff made initial contact with the Chattanooga Area Chamber of Commerce, the Chamber and the Chattanooga Area Convention and Visitor’s Bureau took the lead in helping the writers collect material for the article by forming a partnership that included Hamilton County, the City of Chattanooga, the RiverCity Company, and the Chattanooga Metropolitan Airport, it was stated.
“By working together, we utilized the Chattanooga Way to highlight our community’s strongest assets across a broad spectrum of topics,” said J.Ed. Marston, Chamber vice president of marketing and communications.
According to Bob Doak, president and CEO of the Convention and Visitor’s Bureau, the story offers a kind of publicity that’s rare for a community. “Normally, we only get tell our story from a tourism angle or a business viewpoint,” Doak said. “In this profile, the writers created a profile of the whole community. That’s good for all of our efforts to promote the area, from winning conventions and attracting tourists to recruiting new companies and marketing our assets to retirees and others who might want to live here.”
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