posted July 22, 2008
Anglers’ reliance on Web sites for fishing information and entertainment has risen sharply during the past year, according to a recent survey. Hunters’ Internet use, on the other hand, has remained virtually unchanged. Magazines remain the primary media source for both anglers and hunters.
In the 2008 media preference surveys from AnglerSurvey.com and HunterSurvey.com, approximately 34% of anglers stated that Web sites are their primary source of fishing information and entertainment, compared with about 24% in 2007—an increase of 10%. The results for hunters remained static, with about 26% reporting in 2007, and again in 2008, that the Internet is their preferred media source.
Despite the increase in anglers’ Internet use and the fact that more than one-fourth of hunters use the Internet as their primary source of information about their sport, both these groups turn to magazines as their preferred media. In the 2008 survey, about 39% of anglers indicated that magazines are their primary source of fishing information. The 2008 magazine figure for hunters was approximately 47%.
Though magazines remain the most popular information and entertainment source for anglers as well as hunters, both groups’ preference for magazines showed a roughly 4% decrease from 2007 to 2008. In 2008, about 39% of anglers named magazines as their preferred media, vs. 43% in 2007. Hunters’ preference for magazines showed a similar trend: 47% of hunters named magazines as their primary source of information and entertainment in 2008, compared with 51% in 2007.
“Clearly, more and more anglers are relying on Web sites as their chief source of fishing information and entertainment, and more than a quarter of hunters turn primarily to the Internet as well,” said Rob Southwick of Southwick Associates. “It will be interesting to see how these trends develop in the future,” he added.
Source: Launched in 2006, HunterSurvey.com, TargetshootingSurvey.com, and AnglerSurvey.com help outdoor equipment industries, government officials, and conservation organizations track consumer activities and expenditure trends. The above represents only a small sample of the vast amount of information that is available from the complete survey results. The results are scientifically analyzed to reflect all U.S. anglers, hunters, and target shooters. Find out how a subscription to the complete survey data can help your business, government agency, or organization.
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