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December 4, 2008
  
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George Dickel Tennessee Whisky Celebrates Down In The “Hollow”
posted September 26, 2008

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In honor of the 50th Anniversary of the Distillery’s opening at Cascade Hollow, George Dickel Tennessee Whisky hosted guests on the beautiful grounds of Cascade Hollow to celebrate the rich heritage of this great American whisky brand.

Employees, media, elected officials and members of the community were treated to a dinner reception, an interactive discussion with Master Distiller John Lunn and tours of the grounds. A special tree planting ceremony was held in honor of Master Distiller Ralph Dupps who resurrected the George Dickel Distillery in 1958 to carry on the handcrafted distilling process originally set forth by George A. Dickel more than a century ago.

With the help of old records, manuscripts and historical documents of the original distillery, Mr. Dupps acquired 850 acres of land and meticulously rebuilt the distillery, just three fourths of a mile from its original location.

“Tonight we want to celebrate all those people, including Mr. Dupps, who have helped keep the legacy of this great American whisky brand alive,” said John Lunn, master distiller of George Dickel Tennessee Whisky. “Dickel’s great whiskies - No. 8, No. 12, Barrel Select and Cascade Hallow Batch Recipe - truly embody the spirit of Tennessee: tradition, authenticity, family and community.”

Made with the finest natural grains and aged to perfection, George Dickel Whisky is crafted with the same care and attention to detail as it was when the first batch was made. The unique distillation process makes it the smoothest Tennessee whisky produced today.

George Dickel Tennessee Whisky sits proudly along side some of the world’s most legendary brands - Bushmills Irish Whiskey, Guinness and Johnnie Walker – all of which are part of the portfolio of Diageo, the world’s leading spirits, wine and beer company.

“By continuing the distilling traditions of George Dickel and Ralph Dupps, we are proud to bring our loyal consumers whisky made the old fashioned way – the way it used to be and the way it always will be at Cascade Hollow,” Mr. Lunn said.

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).



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