posted August 3, 2005
) Stephen Guerra will be speaking at the Chattanooga Advertising Federation's monthly luncheon on Aug. 16. |
He will speak on the company’s Retail Email Marketing Study, which reviewed the registration procedures, marketing messages and opt-out practices of 175 companies, including nationally recognized names such as Crate & Barrel, Neiman Marcus, JC Penney, CompUSA and many others.
Stephen Guerra is an expert facilitator with more than five years experience in email marketing strategy. He is the former Director of Deliverability and ISP Relations for Silverpop, responsible for keeping the company in the forefront of the industry in deliverability capability. Mr. Guerra leads Silverpop’s activity in the Email Service Provider Coalition. He is a published author of white papers and articles on current email industry developments and best practices.
RSVP by emailing conniehall@chattanooga.net or calling 265-7223 by Friday, Aug. 12. Admission is $15 for members and $20 for non-members and includes lunch.
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