Four years ago Mindy Benton opened her deli in the Volunteer Building on Georgia Avenue the Monday after Thanksgiving. Mindy B’s quickly grew a loyal following by offering signature sandwiches, soups, chili and baked goods made with the freshest natural ingredients.
“My regular customers love that not only do I know them by name, but I can tell them what they want when they walk in the store” said Mindy Benton, owner. “Our aim is to make Mindy B’s like the TV show ‘Cheers’, but with sandwiches.
The menu is stocked with deli classics like The Reuben and The Fisherman. House specialties like the Ooh La La and B’s BST showcase the deli’s culinary flair.
Monday’s at Mindy B’s are always exciting as the ‘Special of the Week’ is revealed. Customers always have something to forward to every Monday morning when Mindy B’s announces the ‘Special of the Week’.
“We like to mix things up, and offer fun events throughout the year” said Ms. Benton. The Mindy B’s Sandwich Throwdown is a prime example. Held annually, the event calls upon sandwich artists throughout the city to submit their recipe. The top three go on the menu for a couple of weeks, and customers vote for their favorite by purchasing it. The winner’s sandwich becomes a permanent fixture on the menu. New classics like The Rockefeller, The Rockslide and The Buddy were all born out of the contest.
Ms. Benton is a graduate of The Company Lab’s ‘Spring Board’ program that later rebranded as CoStarters. During Startup Week Chattanooga, Mindy B’s created a signature sandwich to celebrate the entrepreneurial spirit of the city.
The deli is centrally located in the heart of the newly formed Innovation District and a stone’s throw away from Miller Plaza. Mindy B’s is using social media to connect with Chattanooga’s tech-savvy offices. “We’re using Twitter, Facebook and Instagram in quite the same manner we communicate in person--playful and a bit quirky,” Ms. Benton said.
Mindy B’s has special activities planned all week to mark the anniversary occasion. Monday everyone’s a winner with prize pulls all day. A video/photo booth will capture the fun, and let customers share on their social networks. One random winner will win a catered office lunch for 12. Throwback pricing will feature a different $4 Deal Sandwich each day this week.
Mindy B’s Deli is located downtown at 828 Georgia Ave. The fun starts Monday and runs all week through Friday during the store’s regular hours of 10 a.m.-3 p.m.
For more details visit mindybsdeli.com.
