Mindy B’s Deli, located in the heart of the Innovation District on the first floor of the Volunteer Building at 828 Georgia Avenue, is hosting the fifth annual Mindy B’s Sandwich Throwdown this month.
Originally, the contest was launched to create awareness when the deli first opened. Since then, it has grown into a much anticipated annual tradition for individuals to show off their culinary chops while rallying friends, colleagues and organizations to support their sandwich concepts.
Chattanoogans are invited to submit their unique sandwich recipes via the Mindy B’s Facebook page or website (mindybsdeli.com/throwdown). The winning creation will secure a spot on the Mindy B’s menu for the entire year.
Submissions for this year’s contest take place Jan. 4-18, via the Mindy B’s Deli website. The three sandwiches with the most online votes will advance to round two. Round two consists of placing the top three voted sandwiches on the menu for a week. Vote for your favorite by purchasing it. Round two runs Jan. 23-27. People are encouraged to vote often.
The winner will be determined by the overall number of sandwich sales while on the menu during round two. The sandwich count will be announced via social media each day, and posted in the deli. The top selling sandwich at the conclusion of round two will be declared the winner, and earn the right to grace the menu for at least a year. The winner will be announced by January 30.
The contest is open to everyone in the Chattanooga area. Individuals are invited to submit their sandwich creation via the website for public viewing and voting. The three submissions with the most votes at the end of round one will advance to the second round where they’ll be placed on the menu for one week.
“The Sandwich Throwdown is so much fun. We can’t wait to see what people come up with this year,” said Mindy Benton, owner of Mindy B’s Deli.
Last year’s winning entry, The Chattahooligan, was created by Jeff Perry, a dedicated CFC soccer fan and Chattahooligan who goes by the name “Lucha Nooga.” Mr. Perry entered the contest as his alter ego, and quickly won the hearts and stomachs of the city.