AMC Completes Rebranding In Local Theatres

Wednesday, April 5, 2017

The Carmike theatres in the Chattanooga community are being rebranded this month to the AMC and AMC Classic brand of theatres. 

They are: 

Formerly Bradley Square 12 BigD is now AMC Bradley Square 12 as of Wednesday 

Formerly Northgate 14 is now AMC Northgate 14 on Monday 

Formerly Wynnsong 10 is now AMC Classic Chattanooga 10 on Thursday, April 13 

Formerly East Ridge 18 is now AMC Chattanooga 18 on Monday, April 17 

Formerly Majestic 12 BigD is now AMC Majestic Square 12 on Wednesday, April 19 

Formerly Carmike 12 is now AMC Walnut Square 12 on Wednesday, April 19

Formerly Battlefield 10 is now AMC Classic Battlefield 10 on Thursday, April 20

During the next few months, all Carmike theatres will be re-branded to be part of the AMC family of theatres. Every conversion will include AMC signage on the theatre’s exterior. These locations will be converted to their new brands on a rolling schedule between now and June. 

AMC is taking a different path than its competitors, which historically have presented themselves through a myriad of confusing brand names tied to previous acquisitions. Once the brand conversion is complete, every AMC location will operate under one of these three AMC brands.  Here are their descriptions, according to AMC:

AMC Theatres – AMC Amazing. Approximately 400 theatres, which will offer the AMC amazing experience through amenities such as recliner seating, MacGuffins bars, and premium large format (PLF) auditoriums like IMAX at AMC, Dolby Cinema at AMC, and AMC’s new proprietary PLF, named “Prime at AMC.” 

AMC Classic Theatres – America’s Hometown Theatres. Approximately 200 theatres, which will be fun, friendly, local theatres, at which guests can depend upon for a great movie-going experience with value in mind. These theatres will offer Coca-Cola Freestyle machines, menu items like pretzel bites and movie nachos, refillable annual popcorn buckets and some may include MacGuffins bars and Prime at AMC. The brand logo for AMC Classic incorporates the folded “C” graphical element from the legacy Carmike brand logo and the brand is adopting Carmike’s “America’s Hometown Theatres” tagline. 

AMC Dine-In Theatres– Movies with a Menu. Approximately 60 locations, equipped with full kitchens and MacGuffins full bars, will offer great experiences including full-service dining, as well as delivery to seat and/or express-pick up of AMC’s menu and beverage offerings. Guests can enjoy a variety of fresh, hand-crafted menu items that rival anything they’d find at their local restaurant, as well as an exciting array of drinks, and desserts - all from the comfort of their seat while taking in the latest film. 



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