Morning Pointe Senior Living Announces 3 Promotions

  • Wednesday, November 28, 2018
Rob Pollard, Chris Beckstrand, and Cody Harvey
Rob Pollard, Chris Beckstrand, and Cody Harvey

Morning Pointe Senior Living and Independent Healthcare Properties announced the promotion of three individuals to address the increasing demands dictated by the company’s growth. Former Regional Vice President of Operations Rob Pollard will now serve as divisional vice president of operations for the state of Tennessee. Chris Beckstrand, currently an executive director at Morning Pointe of Chattanooga, will take on a new role as area director of operations for the East Tennessee area, and Cody Harvey, an Executive Director-in-Training (EDIT) and registered nurse, will take the helm as the new executive director at Morning Pointe of Chattanooga – Shallowford.

Mr. Pollard, a graduate of the University of North Florida, is a veteran of the senior living industry, with 20 years of experience in the field, including three and a half of those years spent with Morning Pointe. “I am honored that Morning Pointe has given me this opportunity to help more residents and associates. I look forward to a great future for our company,” Mr. Pollard said. “I choose to work in the senior living industry because they are the greatest generation, and I love supporting and helping them every day!”

Chris Beckstrand, another industry veteran, has nine years of experience in the senior living field and has been with Morning Pointe for three years. A Utah native, Mr. Beckstrand graduated from Westminster College. “I’m very thankful for this new opportunity and I’m looking forward to serving our residents and team members in the Knoxville area,” he said. “I consider it an honor and a pleasure working in senior living and feel especially fortunate to be with a company like Morning Pointe! I tell people all the time how much it means to me to be able to go home at the end of a day knowing we make a difference in the lives of so many people!”

Mr. Harvey has spent the past year with Morning Pointe as an EDIT. He is a registered nurse and a former certified nursing assistant, and he spent two years in the senior living field as a CNA. He obtained his nursing degree from the University of Tennessee at Chattanooga and is currently finishing his master’s degree in Business and Healthcare Administration at Southern Adventist University. “Words cannot express how excited I am to become the executive director at Morning Pointe of Chattanooga – Shallowford! This is a homecoming for me, as I started my training in this building last January,” Mr. Harvey said. “I have a strong passion for seniors. I love being able to listen to their stories and learn from their wisdom. It is my honor to serve the greatest generation!”

“It is so exciting to watch Morning Pointe continue to grow, due in no small part to the dedicated efforts of individuals like Rob, Chris, and Cody. They are capable, experienced, and compassionate people, and I look forward to watching their careers develop as they continue to serve our seniors,” Greg A. Vital, the president and C.E.O. of Morning Pointe Senior Living, said.

Morning Pointe Senior Living is the region’s choice for assisted living and Alzheimer’s memory care, with six locations serving the Tennessee Valley in Chattanooga, Collegedale, Hixson, and Athens. A seventh location, Morning Pointe of East Hamilton, is opening soon.

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