Spectruss Adds Business Development Hire James Knicely

Tuesday, December 11, 2018

Spectruss, a full-service marketing agency based in the Chattanooga area, has added James Knicely to the team as account manager. 

Mr. Knicely joins Spectruss with a background working with large commercial accounts including Comcast, IKEA, NBC and Marriott.   As the account manager, he will drive all aspects of business development and sales at Spectruss.  Some of the responsibilities include developing new customer relationships, reviewing and responding to inbound leads, lead evaluation and qualification, engaging in outbound lead generation activities, identifying business opportunities and performing targeted outreach. 

"I'm excited to be joining the team at Spectruss, where I can exercise both my technical and relational sides in tandem to provide value and a unique perspective.  It's a group of really talented people and it's a great opportunity to work with amazing companies as we help them grow their brands and businesses,” said Mr. Knicely. 

Mr. Knicely hails from Virginia, where he was born, raised.  He attended the University of Virginia and obtained a bachelor’s degree focused in international relations and affairs. 

"He thrives in collaborative environments where he can work with teammates, customers or partners to achieve common goals," officials said.  "Together with the team at Spectruss, they provide clients with a full breadth of advertising and digital marketing services, including video/photo production, brand identity, paid media, web development, e-commerce, PR and specialized services in the form of a virtual CMO.  The agency enables their clients to put their best foot forward in the market, so they can focus on their business, while Spectruss focuses on letting people know where to find them."

When Mr. Knicely is not in the office or meeting with customers, he can be found hiking the many trails around Chattanooga with his wife and dog, or on the field playing ultimate frisbee. 


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