For the third consecutive year, Erlanger Health System and The Johnson Group received an Emmy award for the best television advertising campaign from the Midsouth Chapter of the National Academy of Television Arts and Sciences.
The award, presented on Jan.
21, at the 31st Annual Midsouth Regional Emmy Awards in Nashville, recognized two ads for the Erlanger Heart and Lung Institute and Erlanger Orthopaedic Institute. The winning campaign featured two commercials, “Pulse” and “What’s Your Win”. “Pulse” shows various scenes of Chattanooga with the lights pulsing to a heartbeat rhythm. The “What’s Your Win” commercial highlights the body's motion—or at times, lack thereof—and asks the viewer to decide what it really means to "win" with the help of the area’s leading Orthopaedic team.
“We are thrilled that The Johnson Group, Erlanger’s advertising agency, continues to create high quality, creative and innovative advertising concepts that reflect our mission and vision at Erlanger,” said Chris Vaugh, RN, director of Marketing at Erlanger Health System. “We are proud to work with their creative team, and continue our collaborative efforts to create effective and successful marketing and advertising campaigns.”
Last year, Erlanger received an Emmy for its “Hearts” and “Special Forces” campaign and the “This is World Class” campaign the previous year. Both campaigns were produced by the Chattanooga-based advertising agency The Johnson Group and directed by Roger Vaughn.
Erlanger’s Emmy award-winning commercials can be viewed at www.youtube.com/erlangerhealth. For more information about Erlanger Health System, visit www.erlanger.org. To learn more about The Johnson Group, please visit www.johngroup.com.