Hits 96, WDOD-FM, announces Chattanooga's Cinco De Mayo tradition, The Running of the Chihuahuas 12, Saturday, May 4 at the First Tennessee Pavilion.
In the last 11 years, over 40,000 Chattanoogans and hundreds of Chihuahuas have participated in the yearly tradition that crowns the fastest Chihuahua in Chattanooga. Event organizer, Brad Steiner says, “In true Chattanooga spirit, after 11 years we have all become one big family. Whether we see familiar faces or first-timers, The Running of the Chihuahuas feels like a big reunion and the official start of summer.”
When the race starts, multiple dogs at a time compete to see who crosses the finish line first, with each winner moving on to the next round of the competition. Hits 96 is flanking the race-site with big screen TV’s that will make for optimum viewing and will stream the races via a to-be-announced app available on all app stores. Not only will the winning racer win their weight in prizes, owners and spectators can win while enjoying showcase performances from major recording artists that will be announced in a lineup reveal show, hosted by one of the headliners, on March 27 at 6 p.m.
Mr. Steiner says, “This is the biggest lineup we have ever had and I can’t wait to reveal it to our listeners in this special on-air event March 27.”
Station Manager Danny Howard says, “Every year we strive to stay fun and free for the whole family. Even though there are other cities copying our event year after year, we are proud that Chattanooga is the home of the original Running of the Chihuahuas, and we couldn’t do it without the amazing support of this terrific community and our sponsors.”
Mr. Steiner said, “Eleven years after racing 12 dogs in the station parking lot, we can now say that ROTC has turned into a worldwide sporting spectacle that has people traveling to Chattanooga from all around the country. Nowhere will you see the athletic prowess that you will see on May 4.”
Registration is open and available at www.runningofthechihuahuas.com or www.hits96.com on a first come, first served basis. Spectators are encouraged to participate, for free, starting at 2 p.m. at the First Tennessee Pavilion. Music begins at 3 p.m. and racing begins, tentatively, at 6 p.m. If interested, sponsors are being accepted by calling 321-6200.