Spectruss Wins ADDY Award And Welcomes New Team Member

Monday, March 25, 2019

Spectruss, a full-service marketing agency located in Chattanooga, is seeing substantial advertising growth. This month, the agency was awarded the 2018-2019 Silver ADDY for their viral video, “Randy the Safe Guy” by the American Advertising Federation of Chattanooga. The commercial was featured on Reddit, Digg, Info Wars, and thebigshow.com, receiving over three million views worldwide.

Spectruss created the award-winning commercial for their client, Liberty Safes of Chattanooga. This edgy video demonstrated a way to promote their products online while overcoming the Facebook ban on the sale of guns. It featured “Randy the Safe Guy” and showed a creative way to design an entertaining commercial while promoting guns and accessories without ever mentioning the word “gun”. After this commercial went viral, Liberty Safe’s National Company requested Spectruss to continue to produce commercials for their national network.

The agency’s continuous growth also consisted of promoting a current team member to an all- new digital marketing position and bringing on a new team member.

Erin Taylor, who previously held the role of Client Relations and Content Manager, was promoted to Digital Marketing Specialist. Her new role will be to develop innovative marketing strategies for clients and other techniques to generate leads, optimize conversions, and track/ improve results. Ms. Taylor will also perform bid management as well as monitor campaigns, budgets, and performances.

Ms. Taylor left her home state of South Carolina after graduating from college and has now made Chattanooga her new home. Prior to joining the Spectruss team, she held various marketing positions where she grew to love storytelling and relationship building. With experience at two other agencies, she brings a wide variety of communication skills to her role at Spectruss, where she supports a variety of projects. She earned a Bachelor of Arts degree in Journalism and Mass Communications, focused in Public Relations from The University of South Carolina. When she’s not in the office, she loves outdoor adventures, eating at local restaurants, and supporting her Carolina Gamecocks. Her perfect day is inside the William-Brice Stadium, the home football stadium for the South Carolina Gamecocks, or skiing down a breathtaking slope outside the country with her father.

Spectruss welcomes Jessica Frampton to the team as the new content manager. She recently graduated from Liberty University with a degree in business, focused in digital marketing. Through college, she worked for various companies gaining business knowledge and growing customer relationships. She has a passion for small businesses and finding creative ways to increase growth. Ms. Frampton hails from Virginia. After getting married, she moved to her husband’s hometown of Chattanooga.

Outside the office, you can find her adventuring outdoors and trying local foods. During the colder season, she is an avid snowboarder and loves taking trips to the slopes. You can also find her playing sand volleyball or kayaking along the river. She is always on the hunt for great sushi or finding a local winery.


Hamilton County WWTA Board Names Michael Patrick Executive Director

Office Furniture Warehouse To Hold Networking Event On April 26

National Vision Expands To Fort Oglethorpe


The Hamilton County WWTA Board of Commissioners named Michael Patrick as the organization’s executive director at Wednesday’s meeting. Prior to joining the WWTA, Mr. Patrick was the director ... (click for more)

Office Furniture Warehouse, two-time winner of the Chattanooga Chamber of Commerce’s Small Business of the Year Award, is inviting the community to celebrate its recent victory at its 1900 Stuart ... (click for more)

National Vision has expanded its presence to the Fort Oglethorpe area. It has opened an America’s Best Contacts & Eyeglasses at The Forts Shopping Center. Officials said, "Eye ... (click for more)


Business

Hamilton County WWTA Board Names Michael Patrick Executive Director

The Hamilton County WWTA Board of Commissioners named Michael Patrick as the organization’s executive director at Wednesday’s meeting. Prior to joining the WWTA, Mr. Patrick was the director of the city of Chattanooga’s Water Wastewater Resources Division. He was responsible for the overall operation of the city’s regional water and wastewater collection and treatment system. ... (click for more)

Office Furniture Warehouse To Hold Networking Event On April 26

Office Furniture Warehouse, two-time winner of the Chattanooga Chamber of Commerce’s Small Business of the Year Award, is inviting the community to celebrate its recent victory at its 1900 Stuart Street location on Friday, April 26, from 4-7 p.m. Partnering with NoogaRadio and the Donna Show, it is bringing back its networking event, NoogaNections - designed to facilitate better ... (click for more)

Breaking News

TDOT Plans To Add 1 Lane In Each Direction To I-24 From Georgia State Line To US 27; New Section Of Apison Pike To Be Widened

The state plans to add one lane in each direction to a seven-mile section of Interstate 24, which is one of the most congested freeways in the country. The purchase of right of way for the project is included in TDOT’s annual three year transportation program. Right of way is listed for 2022 in a section between the Georgia state line and Brown's Ferry Road and another ... (click for more)

Person Shot In Road Rage Incident On Bailey Avenue; Shooter Flees

A person was shot after a road rage incident on Bailey Avenue on Thursday afternoon. Police said the shooter fled. Police responded to 1050 Bailey Ave. at 3:16 p.m. The person was not seriously injured. Police blocked off Bailey Avenue from National Avenue to the overpass as the incident was being investigated. (click for more)

Opinion

Save The Wildlife, Mr. Berke

Why in the world would there be any question regarding the wildlife at East Lake park, and the humane relocation of same? Why would anyone need to beg for the right thing to be done? Maybe if the ducks could ride scooters, there would be money for this. Or maybe if they had means to pay for one of the so-called affordable apartments we have in Chattanooga, they would rate the ... (click for more)

Roy Exum: UAW A 'Co-Conspirator'

In Michigan, where the winters are cold, dark and seemingly endless, a good coffee shop can turn some right serious coin. The key to the success at Mighty Good Coffee was thought to be its baristas, the experts who roast the beans with uncanny accuracy in the college town of Ann Arbor, where the University of Michigan is located, and free thought is said to thrive. Some time ... (click for more)