Austin Hatcher Foundation Board Member Marla Moore Joins SEMA Hall Of Fame

Monday, May 20, 2019
Marla Moore building derby cars as part of Diversionary Therapy at the Austin Hatcher Foundation
Marla Moore building derby cars as part of Diversionary Therapy at the Austin Hatcher Foundation

The Austin Hatcher Foundation for Pediatric Cancer celebrates longtime board member, Marla Moore, as she is inducted into the SEMA Hall of Fame. Representing a group of industry icons who have influenced and inspired the $43 billion automotive specialty-equipment industry, Ms. Moore and the two other inductees, Bob Chandler and Bruce Crower, will be recognized as part of the SEMA Installation and Gala, Friday, July 26, at the Anaheim Marriott in Anaheim, Ca. 

A passionate enthusiast who grew up helping her dad rebuild cars, Ms. Moore is among the industry’s most active volunteers and leaders. She has chaired countless SEMA councils and committees and spearheaded numerous special projects that have helped to advance the industry. In 2012, Ms. Moore was instrumental in guiding an all-female Mustang build that received national coverage on the CBS Evening News, as well as local news coverage, a feature in Times Square, and an award for Best PR on a Shoestring Budget from PR Daily. Described as a dedicated professional with an engineer’s mind, an artist’s vision and a heart of gold, Ms. Moore continues to advocate for the industry and mentor the younger generation. She currently supports the SEMA Cares Committee, regularly attends the Washington, D.C. Rally, and is involved with the SEMA Scholarship Committee. 

In addition to serving on the foundation’s board of directors, Ms. Moore is currently the marketing director at Coker Tire Company. Coker Tire Company is the world's largest distributor of antique and classic tires for automobiles, trucks, and motorcycles. Prior to joining Coker Tire in 2013, she was the advertising director at Hypertech for 27 years. Hypertech is based in Bartlett, Tn. and is the technology leader in high-performance engine tuning on computer-controlled vehicles.

“Marla has been a wonderful advocate for the foundation and our mission to erase the effects of pediatric cancer,” said Austin Hatcher Foundation President Amy Jo Osborn. “As a member of the SEMA Cares Family of Charities, we’re even more excited to see her inducted into the SEMA Hall of Fame and recognized for her tremendous contributions to the industry.”


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