Locally-Owned Morning Pointe Senior Living Prepares To Open 6th Community In Tennessee Valley

Monday, June 3, 2019

Morning Pointe of East Hamilton will be opening soon.  The sixth Morning Pointe Senior Living community in the Tennessee Valley is on track to be completed by early fall of 2019. Executive staff members are already in place and have begun accepting reservations for resident apartments. 

The $35 million, 24-acre campus, located in the East Hamilton corridor near East Hamilton High School and The Course and Homes of Windstone, will consist of three phases, beginning with a 73-unit craftsman-styled assisted living and Alzheimer’s memory care community. Phase II will feature a 120-unit independent living center on 11 acres to compliment the full range of services designed to meet the needs of the 55+ population. Phase III will be a 60-unit, freestanding The Lantern at Morning Pointe Alzheimer’s Center of Excellence—a secured environment dedicated to the care of residents with Alzheimer’s disease and other memory care needs.

Morning Pointe expects completion of the first phase by fall of 2019.

The development team for the project includes Nashville architect HFR Design, Harrison-based East Tennessee Specialty Builders and Alzheimer’s memory care architect Neuhoff Taylor Architects. Chattanooga-based MAP Engineers will be providing civil engineering. 

"The senior campus will offer high-quality amenities including walking trails, exercise paths and beautifully landscaped grounds," officials said. "The communities will also feature fine dining with local, farm-fresh foods through Morning Pointe’s “Farm to Table” program, life enrichment and professional health and wellness services. Daily activities will feature innovative therapeutic programs, including the Meaningful Day purposeful memory care program and physical and occupational therapies, to ensure the highest quality of care for residents."

Morning Pointe of East Hamilton is located at 1776 Generations Way in Ooltewah. For more information, call 423-212-1208.

In addition to its East Hamilton location, Morning Pointe Senior Living operates five other assisted living and Alzheimer’s memory care communities locally in Chattanooga, Collegedale and Hixson. Morning Pointe of East Hamilton will be the company’s 17th campus in Tennessee. 

'The new senior living community will create 250 construction jobs and another 250 permanent healthcare positions with a positive economic impact of more than $30 million annually considering payroll, property taxes and local purchase of goods and services," officials said.

“With the growing number of people living longer and searching for more retirement options and relocating to Chattanooga, we believe Morning Pointe is the perfect place for families in the Tennessee Valley who are looking for quality health care services to call home,” said Greg A. Vital, president and co-founder of Morning Pointe Senior Living. “Our understanding of the region’s culture and heritage has allowed us to successfully provide senior healthcare services and life enrichment programs to seniors for more than 20 years.”


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