A VTX Club (short for Venture, Travel, XPerience) is opening at 415 Georgia Ave.
It is a members-only lounge "redefining the social and hospitality experience for professionals."
With existing locations in Nashville and Atlanta, Chattanooga is now home to the third location in a first-of-its-kind network that combines cigar culture, curated events, luxury amenities, and regional travel perks all under one membership.
Officials said, "Each VTX location includes unique lifestyle components like private lounges, golf simulators, and even on-site or adjacent Airbnbs. Members also have access to a branded Maserati, allowing for seamless two-hour drives between cities as part of the experience. The Chattanooga lounge will soon include an in-house bakery and café, expanding its all-day appeal."
An opening event was planned today (Saturday) from 5 p.m. to 1 a.m. with live music from 7:30-10 p.m. from local group Hippie Cadillac.