BOLO... that stands for "Be On the Lookout" for Big Jake.
Big Jake is a fish supposedly swimming in Chickamauga Lake that could be worth $1,000,000. There are 109 Little Jakes worth $1,000.
All of the "Jakes" are spread across 55 bodies of water in the United States. It's a promotion sponsored by Busch Beer.
From May 3 through June 3, anyone over 21 years old who catches Big Jake is a winner. It doesn't cost anything to enter. That's how Busch sidesteps the anti-gambling laws in Tennessee and other states.
A Busch spokesperson says that during last year's promotion there were only 40 fish tagged in 40 bodies of water. There were six of the $1,000 fish caught... one each in Kansas, Arkansas, Kentucky, Michigan, Ohio and Delaware.
Here's the rules and lakes where you might find Big Jake:
2003 BIG JAKE SWEEPSTAKES OFFICIAL RULES
1. No Purchase Necessary. Open to legal residents of the United States (except CA and Maui County, HI), 21 years of age or older who comply with all fishing laws and regulations. Employees and the immediate families of employees of Anheuser-Busch, Inc. (“Sponsor”), its affiliates, subsidiaries, advertising and promotion agencies, wholesale distributors, and individual retail licensees are ineligible. This promotion is void in CA, Maui County, HI and where prohibited by law, and is subject to federal, state and local regulations.
2. To participate, fish any of the bodies of water in the list below between May 3, 2003 and June 3, 2003. If the fish caught contains a tag with this promotion’s prize message and this toll-free number 1-800-478-8759, you may be a prize winner (subject to verification). Non-winning fish are not tagged and do not contain any message. Only official tags from the 2003 Big Jake promotion are eligible. All other tags are invalid and void. One tagged fish among all bodies of water will contain the Grand Prize tag. All remaining fish (109) will contain a First Prize tag. There will be 2 tagged fish released in each body of water listed in these rules.
Staes in Alphabetical Order
Market State* Body of Water* Species of Fish*
Fayetteville AR Beaver Lake Large Mouth Bass
Hot Springs AR Ouachita Lake Large Mouth Bass
Little Rock AR Dardanelle Lake Large Mouth Bass
Orlando FL Lake Kissimmee Large Mouth Bass
Tallahassee FL Lake Talquin Large Mouth Bass
West Palm Beach FL Lake Okeechobee Large Mouth Bass
Atlanta GA Lake Lanier Spotted Bass
Cedar Rapids IA Corralville Reservoir Large Mouth Bass
Des Moines IA Saylorville Reservoir Large Mouth Bass
Ottumwa IA Lake Rathbun Large Mouth Bass
Spencer IA Lake Okoboji Large Mouth Bass
Boise ID Lucky Peak Reservoir Rainbow Trout
Carlyle IL Carlyle Lakes Large Mouth Bass
Christopher IL Rend Lake Large Mouth Bass
Mudelein IL Chain O Lakes Large Mouth Bass
Jasper IN Patoka Lake Large Mouth Bass
Lawrence KS Clinton Lake Crappie
Hopkinsville KY Barkley Lake Large Mouth Bass
Lexington KY Herrington Lake Large Mouth Bass
Louisville KY Taylorsville Lake Large Mouth Bass
Grand Rapids MI Crystal Lake (Benzie County)
Lake Trout
Kalamazoo MI Gull Lake Large Mouth Bass
Traverse City MI Grand Traverse Bay Lake White Fish
Charlotte NC Lake Norman Crappie
Greensboro NC Belew’s Creek Lake Yellow Perch
Greenville NC Pamlico Sound Striped Bass
Henderson NC Kerr Lake Large Mouth Bass
New Bern NC Neuse River Striped Bass
Glens Falls NY Lake George Lake Trout
Plattsburgh NY Lake Champlain Lake Trout
Rochester NY Canandaigua Lake Lake Trout
Cincinnati OH East Fork Lake Large Mouth Bass
Cleveland OH Lake Erie Large Mouth Bass
Columbus OH Alum Creek Large Mouth Bass
Lima OH Indian Lake Large Mouth Bass
Newark OH Buckeye Lake Large Mouth Bass
Tulsa OK Grand Lake Large Mouth Bass
Erie PA Lake Erie Large Mouth Bass
Harrisburg/York PA Susquehanna River Large Mouth Bass
Huntingdon PA Raystown Lake Large Mouth Bass
York PA Lake Redman Large Mouth Bass
Columbia SC Lake Murray Striped Bass
Dresden TN Kentucky Lake Large Mouth Bass
Knoxville TN Ft. Loudon Small Mouth Bass
Nashville TN Percy Priest Lake Large Mouth Bass
Soddy-Daisy TN Chickamauga Lake Large Mouth Bass
Austin TX Lake Travis Large Mouth Bass
Corpus Christi TX Lake Corpus Christi Large Mouth Bass
Dallas/Fort Worth TX Lake Ray Roberts Large Mouth Bass
Houston TX Lake Conroe Large Mouth Bass
San Antonio TX Lake Calaveras Large Mouth Bass
Charlottesville VA Lake Anna Large Mouth Bass
Danville VA Smith Mountain Lake Large Mouth Bass
Appleton WI Wolf River Walleye
Sheboygan WI Elkhart Lake Walleye
* Due to varying needs of local waters, the bodies of water and species of fish could change, visit www.Busch.com for the most current locations and species of fish.
3. Prize Redemption: If you possess a potential winning tag from the fish you’ve caught, call this toll-free number 1-800-478-8759 by June 6, 2003. You will be mailed the Official Rules that will tell you how to claim your prize. All prize claims must be received by June 20, 2003 and will be verified by independent judges after June 20, 2003. All prize claims must be verified before any prize will be awarded. Mail the original winning tag (tag only, you do not need to keep the fish) and a 3” x 5” card that contains your name, complete address, age and daytime phone number (with area code) hand printed on it to: 2003 Big Jake Prize Claims, P.O. Box 148, Waconia, MN 55387. By submitting a claim for a prize, you certify that you were 21 years of age or older at the time of participating in this promotion, and that you have read and complied with the Official Rules of this promotion. For your protection, it is suggested that you send your prize claim via certified mail, return receipt requested, and keep a photocopy or photograph for your records. Proof of mailing does not constitute proof of delivery. No facsimiles, copies or reproductions of tags will be accepted. Neither the sponsor nor any of its agencies are responsible for illegible, lost, late, damaged, incomplete, postage-due or misdirected mail or prize claims. All materials submitted become the property of Anheuser-Busch, Inc. and will not be returned. All prize claims must be received by June 20, 2003. The decisions of the judges are final in all matters relating to this promotion. Winners will be notified of prize verification by mail, and will be required to complete, sign and return an affidavit of eligibility and liability and publicity release (where permitted by law) within 5 days of prize notification. In the event of noncompliance within this time period, prize will be forfeited. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and forfeiture of prize.
4. Grand Prize (1): $1,000,000 annuity (payable to the winner as a 20-year annuity; present value is approximately $675,000). First Prize (109): $1,000 awarded in the form of a check, payable to winner. Total Present Value of all prizes $784,000. Unclaimed prizes will not be awarded. Winner may not substitute or transfer prize. Odds of winning depend on number of people fishing, the number of fish in each body of water, and fishing conditions. Taxes on prizes, if any, are the responsibility of individual winners.
5. Acceptance of prize offered constitutes permission to use winner's name, biographical information and/or likeness for purposes of advertising and promotion without further compensation as permitted by law.
6. 2003 Big Jake materials are automatically void if they fail to pass anti-fraud detection measures or if they are reproduced, mutilated, forged, altered, tampered with, or illegible in any way, if they are obtained outside authorized legitimate channels or if they contain printing, production, typographical, mechanical or other errors. Sponsor not responsible for the life span of fish once released into specified bodies of water. Official rules state the maximum number of prizes available to be awarded. If, for any reason, the number of prize claims received exceeds the stated number of prizes for any prize level, such prizes will be awarded through a random drawing from among all prize claims received for that prize level.
7. By accepting a prize, winners agree to release and hold sponsors harmless from any and all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize, including without limitation, personal injuries, death and property damage. By participating in this promotion, participants agree to be bound by all the Official Rules of this promotion.
8. For the names of the winners, send a self-addressed, stamped envelope by August 20, 2003 to: 2003 Big Jake Winner’s List, P.O. Box 3000, Young America, MN 55558-3000.
©2003 Anheuser-Busch, Inc., Brewers of BUSCH® Beer, St. Louis, MO