Greg Callaham Graphic Design Wins National Design Awards

Thursday, October 6, 2011

Greg Callaham Graphic Design has won three 2011 American Graphic Design awards. Graphic Design USA, a national trade publication, recognized Callaham's billboard designs advertising Audi Chattanooga, Village VW of Chattanooga and the CADAS Scholze Adolescent Center.

"It's an honor to be commended by one's peers, especially at the national level," says Mr. Callaham. "I also sincerely appreciate the recognition it brings to my clients."

One of Mr. Callaham's award-winning billboard designs for Audi Chattanooga features the Audi A5 Cabriolet with the headline "Sunscreen Sold Separately." The other features the tag line "Be Bold" accompanying the new Audi A7, a high performance luxury sedan. "I chose to have a little fun with the A5 design and Audi Chattanooga really got behind it," said Mr. Callaham. "The innovation apparent in the A7 struck me as both sophisticated and daring simultaneously, and that's purely bold."

Mr. Callaham's billboard design for Village VW is a three-part concept featuring two teaser panels displaying portions of a VW automobile and a reveal panel prominently displaying a photo of the 2011 VW Jetta. "I wanted to use the first two panels to build suspense for the new Jetta and present the pleasantly surprising price point on the third panel," said Mr. Callaham. "As drivers approach the board they see part of a car and become interested in seeing the rest of the 'story.'"

For CADAS, Mr. Callaham created a typical interstate exit ramp sign, but the copy directs the viewer to "Sobriety - Next Exit." Mr. Callaham said, "We wanted to let the target audience know they could get off the 'road' they were on and easily find help to address their addiction at CADAS. The exit sign metaphor worked extremely well for conveying that message via outdoor advertising."

For 40 years the American Graphic Design Awards, through the editors of Graphic Design USA has recognized outstanding work in the graphic arts community. With 23 categories, winners are honored in areas such as web, billboard, print and packaging, catalog, posters and logo design.

Greg Callaham is owner of Greg Callaham Graphic Design, a Chattanooga design studio with expertise in outdoor advertising, logo and corporate identity, catalog and printed materials.

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