Chattanooga-based Luken Communications has entered into a joint venture with ValCom Inc., a leading independent entertainment company, related to the operations, programming, distribution, and marketing of the My Family TV broadcast network subsidiary.
Officials said My Family TV will be part of a bundle of television networks originated and distributed by Luken from their state-of-the-art facility in Chattanooga.
The venture will allow ValCom and Luken to leverage multiple television networks when negotiating the content for My Family TV, which provides 24/7 G-rated programming, according to spokesmen.
Negotiations are already underway to obtain television programs that are expected to premiere on My Family TV throughout 2011, they said, noting that ValCom’s relationship with Luken Communications also will create additional distribution and sales opportunities for the corporation's library which includes more than 6,000 titles.
In addition, the venture will reduce overall costs at My Family TV through economies of scale that exist when multiple television networks operate within the same facility.
"We are very happy to have added another family oriented channel to our distribution, and My Family TV will enhance our growth within the family broadcast section of our business," said Henry Luken, CEO of Luken Communications, LLC.
Luken Communications has more than 130 simultaneous broadcast channels, and is the owner of Retro Television, Inc.; Retro TV II, LLC; PBJ Television, LLC; TuffTV, LLC; My Car TV, LLC and Digital Networks, LLC.
ValCom Inc., based in Clearwater, FL, is an independent entertainment company that has been in operation since 1983.
The corporation’s four divisions – live theater, broadcasting, distribution, and television and film production -- create and operate full service facilities that accommodate film, television and commercial productions.
ValCom's client list includes MGM, Paramount Pictures, Warner Bros, Disney, CBS, Sony and NBC.