Greg Callaham Graphic Design has won three 2012 American Graphic Design awards. Graphic Design USA, a national trade publication, recognized Mr. Callaham's billboard designs advertising Audi Chattanooga and Bill Holt Chevrolet in Canton, Ga. His gift card design for the Beehive Hair Studio was also recognized.
"It is an honor to receive these three awards," says Mr. Callaham. "It brings recognition to these clients and thrills me to know my work is competitive at such a high level."
Mr. Callaham's award-winning billboard design for Audi Chattanooga features the Audi A5 Cabriolet with the headline "Sunscreen Sold Separately." Mr. Callaham says he chose to have a little fun with the tagline of the Audi ad and the dealership really got behind the idea.
Mr. Callaham's billboard design for Bill Holt Chevrolet essentially transformed the entire billboard into a replica of the dealer license plates attached to the front of the cars on the showroom floor. “The client approached us with the idea of doing something very different from a traditional billboard design and threw the license plate idea on the table. This award is a testament to their willingness to maximize the medium's impact," says Mr. Callaham.
For Beehive, Mr. Callaham created a gift card design that utilizes the salon's magenta and pink color scheme while echoing the arcs and curves of the logo in the font and background graphics. "Gift cards are not just to use and throw away," he says. "They are handheld ads for the business aimed at a very focused target. It's an excellent opportunity to reinforce the brand and establish a relationship."
For 40 years the American Graphic Design Awards, through the editors of Graphic Design USA has recognized outstanding work in the graphic arts community. With more than 20 categories, winners are honored in areas such as web, billboard, print and packaging, catalog, posters and logo design.
Mr. Callaham is owner of Greg Callaham Graphic Design, a Chattanooga design studio with expertise in outdoor advertising, logo and corporate identity, catalog and other advertising and marketing materials. More information can be found at www.GregCallaham.com.