BlueCross Launches Redesigned Website, Readies For Marketplace

Tuesday, October 1, 2013

BlueCross BlueShield announced the launch of a newly-redesigned, consumer-focused website for Tuesday’s opening of the new health insurance marketplace.

The new is part of an integrated campaign designed to simplify the health care journey and position BlueCross as a trusted partner and clarifying voice for consumers, officials said. 

The new design, created in partnership with iCrossing, a global digital marketing agency that builds brands for companies around the world, is based on consumer research and focuses on helping current and potential customers navigate the new world of health care, with simplified language and ease of use.

“By making the complete user experience easier, the new focuses on tech-savvy consumers who are taking responsibility for their health care,” said Carla Raynor, vice president of strategic marketing for BlueCross. “Health care is a rapidly changing landscape and consumers may be unclear or overwhelmed by their insurance options. We want to be the consumer’s trusted partner.”

Officials say the new focuses on: 

Simple and easy to navigate paths to needed information and consumer-friendly language, both of which help customers understand their options and make the right health care decisions. 

Upgraded shopping and plan comparison tools make it easier to get a quote, check for cost savings, compare plans and enroll online. 

Enhanced mobile access regardless of device type makes the site easy to view and navigate across desktops, tablets and smartphones.

“The new is certainly a step forward as we work to create an optimized, integrated digital experience for the new health care consumer,” said Vanessa Daffron, director of digital marketing for BlueCross. “The site, along with our new mobile app, is part of an evolving platform to connect, inform and engage individuals in exciting new ways.” 

The redesign, meant to empower consumer choice and education, also includes a suite of videos to help users learn about the new health care reform law and navigate the newly opened Marketplace.

Erlanger’s Academic Urologists Present Information On Overactive Bladder And Urinary Incontinence In December

Academic Urologists will host two free information sessions specifically on overactive bladder for men and women on Dec. 7 and on male urinary incontinence and erectile dysfunction on Dec, 10.  Both sessions begin at 6 p.m. at Erlanger East.    "Overactive Bladder is a condition that can be extremely limiting for both men and women. One in three adults may have ... (click for more)

Four Erlanger Primary Care Offices Open Friday For Walk-In Visits; Children’s Urgent Care Open Thursday, Friday And Weekend

Area residents needing non-emergent medical care over the Thanksgiving holidays have several options for walk-in visits.  For children needing non-emergent medical treatment, Erlanger’s Children’s Hospital Urgent Care Center is open from 4-10 p.m. on Thanksgiving Day, Friday and over the weekend for walk-in visits.   The Children’s Urgent Care Center is located at ... (click for more)

Larry Schumacher Named Chief Executive Officer Of CHI Memorial

T he board of directors of CHI Memorial and Catholic Health Initiatives (CHI) have chosen Larry Schumacher as the chief executive officer (CEO) of CHI Memorial effective Jan. 4, 2016 . Mr. Schumacher comes to CHI Memorial from Hospital Sisters Health System (HSHS) based in Springfield, Illinois where he served as system chief operating officer for the past eight years.  ... (click for more)

Chattanooga Under Flood Watch Through Wednesday

With a steady rain set to continue through Wednesday, Chattanooga is under a flood watch. Over four inches of rain are expected in some areas. Here is the advisory from the National Weather Service: ...LOCALIZED FLOODING POSSIBLE ACROSS EAST TENNESSEE AND SOUTHWEST VIRGINIA THROUGH WEDNESDAY MORNING... .THE COMBINATION OF DEEP SUBTROPICAL MOISTURE AND A SLOW MOVING FRONTAL ... (click for more)

Why Are We Allowing Poor Architecture And Urban Design Downtown?

   Over the past four decades our fair city has enjoyed striking improvements to our City Center and Northshore areas in large part due to citizen input and the guidance of the former Urban Design Studio. We are now widely recognized as a hotbed of entrepreneurship, neighborhood revitalization and good Urban Design. At the most recent City Council meeting, the leader and ... (click for more)

Roy Exum: My Garden In December

As the fallen leaves confirm today is the first of December, my monthly walk in life’s garden is more foggy than fun. In much-older times, good children would get a piece of candy on Christmas Day while bad ones would receive a lump of coal. So here are some things that deserve a helping of both: A PIECE OF CANDY to the amazingly few who can spy a nest of mistletoe high in area ... (click for more)