BlueCross Launches Redesigned Website, Readies For Marketplace

Tuesday, October 1, 2013

BlueCross BlueShield announced the launch of a newly-redesigned, consumer-focused website for Tuesday’s opening of the new health insurance marketplace.

The new is part of an integrated campaign designed to simplify the health care journey and position BlueCross as a trusted partner and clarifying voice for consumers, officials said. 

The new design, created in partnership with iCrossing, a global digital marketing agency that builds brands for companies around the world, is based on consumer research and focuses on helping current and potential customers navigate the new world of health care, with simplified language and ease of use.

“By making the complete user experience easier, the new focuses on tech-savvy consumers who are taking responsibility for their health care,” said Carla Raynor, vice president of strategic marketing for BlueCross. “Health care is a rapidly changing landscape and consumers may be unclear or overwhelmed by their insurance options. We want to be the consumer’s trusted partner.”

Officials say the new focuses on: 

Simple and easy to navigate paths to needed information and consumer-friendly language, both of which help customers understand their options and make the right health care decisions. 

Upgraded shopping and plan comparison tools make it easier to get a quote, check for cost savings, compare plans and enroll online. 

Enhanced mobile access regardless of device type makes the site easy to view and navigate across desktops, tablets and smartphones.

“The new is certainly a step forward as we work to create an optimized, integrated digital experience for the new health care consumer,” said Vanessa Daffron, director of digital marketing for BlueCross. “The site, along with our new mobile app, is part of an evolving platform to connect, inform and engage individuals in exciting new ways.” 

The redesign, meant to empower consumer choice and education, also includes a suite of videos to help users learn about the new health care reform law and navigate the newly opened Marketplace.

Erlanger’s Data Management Platform For Stroke Recognized As A Finalist By Cleveland Clinic During IT Challenge

The Cleveland Clinic 2016 Medical Innovation Summit recognizes CEREBROS, Erlanger Health System’s partner in data management for stroke, as one of four finalists from more than 90 submissions of cutting-edge solutions to improve health care during this year’s IT Challenge.     As the first Neurovascular Information System designed for neurology and stroke programs, ... (click for more)

BlueCross Adds Hearing Benefits For Seniors In 2017

BlueCross BlueShield of Tennessee intends to help the large number of seniors who suffer from hearing loss by offering high-quality, affordable hearing benefits in its 2017 Medicare Advantage plans known as BlueAdvantage. In a partnership with TruHearing, a national hearing aid provider, BlueAdvantage members will be eligible for an annual hearing exam, plus two hearing aids ... (click for more)

2 Shot On Shepherd Road Tuesday Evening

Two people were shot Tuesday evening on Shepherd Road. Chattanooga Police were dispatched just before  6:30 p.m.   Tuesday,  to a parties shot call in the 1900 block of Shepherd Road.   Upon arrival, police were told two injured parties were transported to a local hospital via personal vehicle.  Both victims told investigators they were walking ... (click for more)

In Surprise Vote, Chattanooga City Council Turns Down Short Term Vacation Rentals

In a surprise vote, the City Council on Tuesday night turned down allowing a process to legalize short term vacation rentals in Chattanooga. Only Chip Henderson and Jerry Mitchell voted in favor. Opposed were Carol Berz, Yusuf Hakeem, Larry Grohn, Moses Freeman, Ken Smith and Russell Gilbert. Chris Anderson was absent. Afterward, Councilman Smith said, in light of the vote, ... (click for more)

October Is Breast Cancer Awareness Month

Picture a sold-out baseball game at Wrigley Field or Nationals Park packed with 40,000 fans. That image represents roughly the same number of women and men who die from breast cancer each year.  In Tennessee alone, an estimated 900 women will die from the disease in 2016. It is a sad statistic, but there is some good news: thanks to early detection and improved treatments, ... (click for more)

Roy Exum: Saving A Life & More

About 40 years ago I was at an afternoon football practice when one of those who was also watching from the fence was bitten by a bumble bee or yellow jacket or whatever it was and almost died from anaphylactic shock. Luckily an athletic trainer had an EpiPen, jammed it into the man’s thigh and it is believed to have saved the victim’s life. For years I kept an EpiPen on the top ... (click for more)