Healthier Tennessee Invites Citizens To “Start Now”

Tuesday, October 15, 2013

The Governor’s Foundation for Health and Wellness, through its Healthier Tennessee initiative, is inviting Tennesseans to “start now” and take steps toward “a healthier you, a healthier Tennessee,” the new call to action that’s part of a multi-faceted, statewide campaign launching Tuesday.

“Tennessee has the ability to improve our individual health and the overall health of our state, and we can start now,” Governor Bill Haslam said. “We have high rates of behavior-related diseases, and by focusing on changing unhealthy behaviors we can improve our quality of life and also reduce the cost of health care and the cost of doing business in Tennessee.”

Healthier Tennessee’s inaugural campaign combines key messaging with engaging television and digital advertising, social activation and community outreach to connect with Tennesseans. Initially, the campaign seeks to raise awareness of the relationship between a person’s behaviors and their health, and invites all Tennesseans to join the movement to make Tennessee a healthier state at healthierTN.com.

“A high level of public awareness and understanding about behavior-related diseases and ways to combat them will be essential if Tennesseans are to make positive changes in their behaviors and live healthier,” Governor’s Foundation for Health and Wellness CEO Rick Johnson said.     

A new 30-second television commercial will begin airing in regular rotation on networks throughout the state today. The spot illustrates how Tennesseans can make changes in their everyday activities that will improve their health, such as trading screen time for being active with your child, choosing healthier foods when shopping, and not using tobacco.

Officials said, "As awareness of the issue increases and understanding deepens, the Healthier Tennessee initiative and Start Now campaign will also mature."

In the coming weeks, healthierTN.com will grow to include tools, resources and other features. Programs to encourage and enable greater numbers of Tennesseans to be more physically active, eat healthier foods in the right portions, and not use tobacco are also being implemented on a local level across the state and will increase as time goes on.

“Behaviors are not created overnight and they will not be changed overnight. It will take a long-term, sustained effort, but Tennesseans can start now to make small changes that can reduce their risk of chronic illnesses such as hypertension, stroke and cardiovascular disease,” Mr. Johnson said.



Love's Travel Stops Raises Money For Children's Hospital

Love’s Travel Stops team members and customers raised more than $14,900 during Love’s annual fundraising campaign for Children’s Hospital at Erlanger, a member of Children’s Miracle Network Hospitals.   Employees invited customers to purchase a $1, $5 or $20 Miracle Balloon at the register during the recent month-long fundraising campaign, Put the Money Where the Miracles ... (click for more)

Department Of Health CMO Named Public Health Champion

David R. Reagan, MD, PhD, of Nashville, has been named the Tennessee Medical Association Public Health Champion for 2014. The honor recognizes TMA member physicians for their outstanding public health contributions across the state. Nominated by TMA’s Public Health Committee, Dr. Reagan was instrumental in developing a cohesive, long-range strategic plan for the Tennessee Department ... (click for more)

Attorneys For Life Care Centers Of America Seek Direct Appeal On Key Issue In Federal Lawsuit

Attorneys for Life Care Centers of America are seeking a direct appeal to the Sixth Circuit Court of Appeals on a key issue in the case in which the federal government is seeking millions of dollars in reimbursements, plus treble damages, against the Cleveland, Tn.,-based firm. The attorneys want to appeal a decision by Federal Judge Sandy Mattice that would allow the testimony ... (click for more)

Couple Die In Wreck In Marion County After Vehicle Goes Off Highway In A Curve

Two people died in a wreck in Marion County late Saturday night. The victims were identified as Glenda White, 33, of Palmer, Tn., and Jeremy Braden, 28, of Gruetli Laager, Tn. Both were ejected from their vehicle. They ran off the left side of Highway 108 at a curve while going north. The vehicle went through a fence into a field, before striking a tree and then coming ... (click for more)

Frances Pope Is The Only Answer For East Ridge Mayor

The time is upon us to stand together for a change, a changing of the guard for the better.  A time to elect officials that will actually listen to all the citizens that have concerns. A time to come together to watch East Ridge grow with new development. A time to elect the people in charge of the direction the city goes. A time when community involvement is essential. ... (click for more)

Roy Exum: UT Ain’t Heard Nothing Yet!

Just moments before Florida would seal a football 10-9 victory over Tennessee in early October, the student section in Neyland Stadium stooped to a new low when it vociferously chanted, “F*** you, Florida! F*** you, Florida!” It was shocking, a loud and vulgar display of all that sportsmanship isn’t, and served as a great embarrassment to Knoxville and the university. Jimmy Cheek, ... (click for more)