By partnering with Causeway, La Paz looks to raise $10,000 in a single week, Dec. 9-15
Next year will mark the tenth anniversary of La Paz Chattanooga, an area non-profit organization that works to engage the region’s fast-growing Latino population. While La Paz plans to celebrate that decade milestone in various ways, the organization wants to pad its budget reserves going into the anniversary year by closing out 2013 with a successful membership drive.
“Last year was the first time we experimented with the idea of a membership drive, and it was a great success,” said David Martin, development and communications manager at La Paz. “We really didn’t know what to expect, but when we ran the final totals we raised over $8,000 and added more than 120 new names to our membership roster in just one week. We think we can improve on that this year.”
This year, La Paz will be utilizing the Causeway fundraising platform during the membership drive. Causeway offers a multimedia website, which makes it easy to give and spread the word about fundraising initiatives, officials said. If La Paz meets its fundraising goal by the close of 2013, Causeway will match that total by 20 percent. Additionally, the Maclellan Foundation will match, dollar for dollar, all new and increased memberships.
To become a member, or to renew a membership, donors can go to www.causeway.org/lapaz
“Twenty-fourteen will be a big year for La Paz Chattanooga,” said Mr. Martin. “Our programs have experienced growing demand every year, and to consistently deliver high-quality client services, we need all the funds we can get. I feel confident that our friends will help us out as we cast our eyes forward towards the New Year.”
The Latino population across the Chattanooga area is in the midst of rapid growth. In 1990, the United States Census Bureau estimated that less than one percent of the total Hamilton County population was Latino. Estimates for the year 2020 put that number close to 12 percent. In 2012, La Paz Chattanooga served over 4,000 clients through a wide range of programs, with a focus on health and wellness, strong families, education, and civic engagement. Over the next few years, La Paz leadership expects to see an increased demand on the organization’s services. Funds raised during the second annual membership drive will help meet those needs.