City Taking Bids For Naming Rights On Tivoli, Memorial Auditorium

Thursday, February 21, 2013

The city of Chattanooga Department of Education, Arts & Culture is requesting proposals for naming rights to the Tivoli Theatre and Soldiers and Sailors Memorial Auditorium, Mark Stone, EAC civic facilities director, said.

The naming right "includes the performing venues, spaces within the venues, and fixtures within the venues," he said.

City officials have been seeking additional revenue for the two city-owned downtown entertainment venues, which currently run deficits as high as $1 million a year.

A meeting on the future of the Tivoli and Memorial Auditorium is set Tuesday at 10 a.m. at the Auditorium.

Some City Council members and candidates have mentioned the possibility of selling the Tivoli and Memorial Auditorium - an idea opposed by Missy Crutchfield, EAC administrator.

Mr. Stone said, "Potential bidders are asked to submit proposals to go before a selection committee for approval. And bids may be accepted or denied based on the committee approval for any reason.

"As both venues have long and storied histories in Chattanooga, the integrity of the names must remain intact (for example, the Coca Cola Tivoli Theater, the Coca Cola Soldiers and Sailors Memorial Auditorium). Conditions are subject to the regular constraints of the city purchasing system.

"The winning bidder has right to tastefully display any and all logos associated within the areas specified by the committee and listed in the bidding document."

--Mark Stone, EAC Civic Facilities Director


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