Deconstructing Berke's Signs, I Realize I Am Safe, City Secure - And Response

Thursday, February 7, 2013 - by David Tulis
Berke sign
Berke sign

Driving along a city street this Lord’s Day, my family and I noticed the placards for Chattanooga mayoral candidates Guy Satterfield and Andy Berke along Highway 153 in front of the Hixson Lowe’s store.

The difference between the two billboards is striking. Mr. Satterfield’s sign is in plain lettering and offers only words. “Satterfield mayor[;] accountability in government.” As an idea, “accountability" is not flashy. It suggests stewardship, conservation, tight-waddedness, a sort of civic-minded stinginess. Possibly, Mr. Satterfield cares about reform, a tightening of the purse strings.

Mr. Berke’s sign shows a great deal of thought in a contradictory direction.

The marketing work for Sen.

Berke makes you feel good about Mr. Berke — and yourself. It places confidence in his ability to breathe a sort of spiritual life into the city and its people. and your privilege to share the same oxygen. “Renew Chattanooga,” the wording under his name, promises that very thing. Not reform so much, but renewal.

For those are the words under the word “Berke” on his of his campaign. Renew. Most helpful to conveying the concept of unity, compassion and togetherness are two halfcircles over his name, circles whose bottoms are cut off so that they hang like upside down soup bowls over the name.

The name is under protection, as it were, of umbrellas. Of tents. Emanating from the poster, in a flash that touches the emotion of the passerby, is the sense of togetherness and unity. I'm feeling better already.

Optimism galore


And what is there not to feel optimistic about? A barometer of national economy, the stock market, closed above 14,000 Friday for the first time in five years. A good sign affecting the psychology of investors, analysts are are quoted as saying. But Monday it fell nearly 130 points. And what about Mr. Obama? He instills confidence in many people, and that is his daily goal. And what about confidence in Chattanooga? Hey, that’s you, that’s me. Confidence in ourselves.

Mr. Berke doesn’t need to express confidence merely as a graphic show. Mr. Berke, in the same party as that working man, Mr. Obama, has raised $647,000 from donors since May, and he has spent $143,000 on graphics, printing, telecom, advisory and other services. The state senator and defender of union-controlled public education and other blessings, has the race sewn up, it would seem. Mr. Satterfield is in the poorhouse; he has himself posted signs, but has raised no money.  A third candidate, Chester Heathington, is also in the race. But he, too, is welcome under the Berke umbrellas; there’s plenty of room.

Recently city council candidate Jim Folkner made an interesting statement to contradict a comment I’d made to him about my interest in ideas in politics and other spheres. “I wish ideas controlled,” Mr. Folkner said, “but too much of the time it’s the money and the personalities and the way they want the money spent that control the decisions on our city council.”

His fundraising prowess make clear Mr. Berke’s intelligence, his connection to well-heeled and well-meaning donors and activists who want him to serve as Chattanooga mayor. His logo tells he intends to appeal not just to the head to bring about a continued liberal and globally oriented municipal government, but the heart — using the eye, at least partly.

Mr. Satterfield, whom I plan interview today at 1:30 p.m. on AM 1240 Copperhead radio, seems very much concerned about restraining the political office of Chattanooga mayor, curbing the exercise of its ambition under Mayor Ron Littlefield. How far can a man of plain ideas go in a race against a man whose argument for liberality by government is so well supported financially, and so graphically argued? Perhaps he will tell me.

— David Tulis writes for Nooganomics.com, which explores local economy and free markets online and on the airwaves.

* * *

I believe Mr. Tulis' misguided article fails to mention the following important points:

1. Voters should be careful not to judge a candidate based on the amount of money he/she raises in a campaign. One may also be curious as to why a candidate for mayor of Chattanooga has donations coming from Nashville and Knoxville.

2. The city is in debt over $400 million. We - the taxpayers - need some "tight-waddedness" at city hall.

3. Mr. Satterfield is in the "poorhouse" by choice. He is running primarily a self-financed campaign. Until recently he did not accept donations and currently donations are limited to a maximum of $200 per donor. To quote Mr. Satterfield: "My campaign is not about taking money from people but rather it's about letting people keep more of their money by not raising city taxes".

4. Finally - money, signs, debates, etc., don't decide elections. Voters decide elections. This is a lesson Mr. Berke (and Mr. Tulis) will learn on March 5th.

Tom McConnell

Chattanooga


A Pox On Both Their Houses

Americans all across this country should be aware of how really dishonest both major political parties are being with their constituents as they try to rally voters to their side of the health care debate.   First of all, on the Republican side, having the defunding of Planned Parenthood in their bill means they are already behind the eight ball as they try to muster the ... (click for more)

Can Franks Road Be Next? - Councilman Ledford Says Yes It Can

It was great to hear that something is finally getting done about Northpoint Boulevard. Now, Mr. Ledford, can we please do something about getting Franks Road fixed? Mickey Spence * * * Yes, Franks Road can be next. Since day one on the job, I have focused on roads in District 4 that need immediate attention. I am happy to report that working together with Mayor ... (click for more)

Soddy Daisy Considering Property Tax Increase Of Just Under 10 Cents

Soddy Daisy officials are considering a property tax increase of just under 10 cents per $100 of assessed valuation.   A possible vote on the increase is set for the next meeting of the Soddy Daisy Commission on Aug. 3 at 7 p.m.   The current tax rate is 1.3524, but the new certified rate after the recent reappraisal is 1.2559.   ... (click for more)

Police Find Large Cache Of Meth, $23,134 Cash On Hensley At Motel Near Hamilton Place; Police Say He Was Supplier To Rossville Man Who Died In June 29 Overdose

Chattanooga Police said they found Michael Wade Hensley with a large cache of meth, a loaded handgun and $23,134 cash after being summoned to a motel near Hamilton Place Mall last Wednesday. Police said they believe that Hensley, 41, was the supplier for a 36-year-old Rossville man who died of an overdose on June 29. Hensley is now facing federal charges of possession of meth ... (click for more)

Chattanooga Team Wins 17U Division I AAU National Championship

Team NLP(TN) from Chattanooga won the 17U Division I AAU National Championship on Sunday with a 61-56 victory over the Miami Runnin' Rebels. The game was televised on ESPN. Team NLP(TN) program is coached by Brainerd High School Assistant Coach, Steve Cook Jr (Chattanooga Christian High School graduate), while E'Jay Ward (Brainerd High School graduate) serves as his assistant ... (click for more)

SEC Annouces Television Schedule For First Three Weeks Of 2017 Season

The SEC Office on Tuesday announced the start times for games on the SEC Network during the first three weeks of the 2017 season.   The SEC Network Saturday schedule opens with three games on September 2 .  The Network will air six games on the second week of the season and five games in Week 3.  The first Conference matchup of the year on the ... (click for more)