Factory Pants Was Bell-bottom Headquarters in the 1970's

Wednesday, June 12, 2013 - by Harmon Jolley
Factory Pants East Ridge, as pictured in 1973 Brainerd High yearbook advertisement
Factory Pants East Ridge, as pictured in 1973 Brainerd High yearbook advertisement

Which of the following is NOT a style of pants that was popular in the early 1970’s?

  1. bell bottoms
  2. flares
  3. hip huggers
  4. elephant leg
  5. Brady’s
  6. palazzo
  7. button fly
  8. high-waisted
  9. hot

If you selected #5, then right you are.   However, choice #5 might remind you that you can see a lot of 1970’s fashions on reruns of “The Brady Bunch.”  We’ve recently been watching season 5 via a DVD rental company, mainly to watch the Cousin Oliver episodes. 

Those 1970’s styles will always remind me of my junior high and high school years.  Back then, the Factory Pants stores kept all area youths supplied with 1970’s fashions.

Factory Pants was first listed in the 1970 Chattanooga city directory.  The first store was located at 4302 Ringgold Road.  Ben H. Cohen was listed as president, and continued with the enterprise through subsequent directories.

The layout of the stores was a departure from the trend at the time - new shopping malls with expensively-decorated stores.  Factory Pants tended to use space in older storefronts.  The business later expanded to other locations including 3643 Hixson Pike (1972), 4423 Highway 58 (1974), and 161 LaFayette Road (1977).

The fashion of the early 1970’s included lots of plaids, stripes, and bright colors.  It was common for guys to wear jeans that were bright red or yellow; sometimes generating comments like “Did you stop any traffic on the way to school?”

 A new style of belts went along with the new pants.  It was common for belts to be white or blue suede, often with metal studs or lacing and big buckles.  Wide leather belts were also popular.

Common materials included corduroy and denim, especially pre-washed denim.

Shoes with stacked high heels were worn by both guys and girls, especially with bell-bottoms and flares.  A common saying was, "If they can see your shoes, then your pants are too short."

The owner was interviewed in the October 28, 1970 Chattanooga Times.  Mr. Cohen mentioned that Factory Pants was expanding into some college towns such as Boulder, CO.  He already owned an interest in the Knoxville Bottom Half store, a business similar to that of Factory Pants.  Bottom Half was also part of the early line-up of stores at Northgate Mall.

In looking through old city directories, I was surprised to learn that Factory Pants continued into the early 1990’s.  Since I shopped only at the Hixson Pike store that closed around 1978, I missed out on other locations.

Those were the days.  However, fashions have a way of coming around again, just like other history, so we’ll have to keep a lookout for the early 1970’s look. 

If you have memories of Factory Pants, or followed Cousin Oliver on “The Brady Bunch,” please send me an e-mail at jolleyh@bellsouth.net.  Also, I'm always interested in your ideas for Memories articles.

Factory Pants Hixson, as pictured in 1972 Hixson High yearbook advertisement
Factory Pants Hixson, as pictured in 1972 Hixson High yearbook advertisement

Songwriter Thomas Mosie Lister Dies

Songwriter Thomas Mosie Lister died last week on Feb. 12.  He was 93. Earl Freudenberg said of Mr. Lister, "We became good friends by telephone.  He told me h e drove a small car, but when Elvis recorded 'His Hand in Mine' and it sold several millions he got him a big car."  He was a veteran of the U.S. Navy serving during World War II. Rev. Lister ... (click for more)

Tipton Family Association Seeking Members

The Tipton Family Association of America plans to hold its 2015 meeting on the 10th of October in the Chattanooga area.  The meeting is a one day event open to all Tiptons, Tipton descendants and persons interested in Tipton family history and genealogy.  Meeting registration begins at 8:30am with the programs beginning at 9am.  The meeting usually concludes in mid-afternoon ... (click for more)

Chattanooga In Line For New Winter Storm Thursday

After dealing with two snow events, Chattanooga is facing another one on Thursday. The prediction is for some icing that is followed by less than an inch of snow in the valley. Some mountainous areas could get up to three inches of snow. Here is the Special Weather Statement for Hamilton County: ..LIGHT WINTRY PRECIPITATION EXPECTED ACROSS THE REGION WEDNESDAY NIGHT ... (click for more)

Brand-New Cleveland Police Chief No Longer In Charge After He Is Caught With Officer's Wife

The brand-new Cleveland Police Chief, Dennis Maddux, is no longer in charge after he was caught in his police car with the wife of one of his officers. City Manager Janice Casteel said she will temporarily lead the department. She said Cpt. Mark Gibson will be in charge of day-to-day operations. City Manager Casteel said, "Pursuant to Article Vlll Section 2 of the City ... (click for more)

Tennessee Deserves Better Health Reform

Tennessee needs health care reform. Expanding Medicaid under the Affordable Care Act, or "Obamacare," was not the best solution for Tennesseans. That is why the vast majority of Tennessee legislators never publicly supported the plan defeated in a special legislative session in February.   It is important to distinguish health care from health insurance. As one physician ... (click for more)

Roy Exum: Cameras Or Subterfuge?

State Rep. Andy Holt (R-Dresden) is an easy-to-like member of the Tennessee Legislature and the fact he is teaming with state senator Todd Gardenhire (R-Chattanooga) to rid the state of its loathsome traffic cameras is indeed a wonderful thing. The legislative action is long overdue, with the biggest winners being the out-of-state camera companies. That alone is just about all you ... (click for more)