Factory Pants Was Bell-bottom Headquarters in the 1970's

Wednesday, June 12, 2013 - by Harmon Jolley
Factory Pants East Ridge, as pictured in 1973 Brainerd High yearbook advertisement
Factory Pants East Ridge, as pictured in 1973 Brainerd High yearbook advertisement

Which of the following is NOT a style of pants that was popular in the early 1970’s?

  1. bell bottoms
  2. flares
  3. hip huggers
  4. elephant leg
  5. Brady’s
  6. palazzo
  7. button fly
  8. high-waisted
  9. hot

If you selected #5, then right you are.   However, choice #5 might remind you that you can see a lot of 1970’s fashions on reruns of “The Brady Bunch.”  We’ve recently been watching season 5 via a DVD rental company, mainly to watch the Cousin Oliver episodes. 

Those 1970’s styles will always remind me of my junior high and high school years.  Back then, the Factory Pants stores kept all area youths supplied with 1970’s fashions.

Factory Pants was first listed in the 1970 Chattanooga city directory.  The first store was located at 4302 Ringgold Road.  Ben H. Cohen was listed as president, and continued with the enterprise through subsequent directories.

The layout of the stores was a departure from the trend at the time - new shopping malls with expensively-decorated stores.  Factory Pants tended to use space in older storefronts.  The business later expanded to other locations including 3643 Hixson Pike (1972), 4423 Highway 58 (1974), and 161 LaFayette Road (1977).

The fashion of the early 1970’s included lots of plaids, stripes, and bright colors.  It was common for guys to wear jeans that were bright red or yellow; sometimes generating comments like “Did you stop any traffic on the way to school?”

 A new style of belts went along with the new pants.  It was common for belts to be white or blue suede, often with metal studs or lacing and big buckles.  Wide leather belts were also popular.

Common materials included corduroy and denim, especially pre-washed denim.

Shoes with stacked high heels were worn by both guys and girls, especially with bell-bottoms and flares.  A common saying was, "If they can see your shoes, then your pants are too short."

The owner was interviewed in the October 28, 1970 Chattanooga Times.  Mr. Cohen mentioned that Factory Pants was expanding into some college towns such as Boulder, CO.  He already owned an interest in the Knoxville Bottom Half store, a business similar to that of Factory Pants.  Bottom Half was also part of the early line-up of stores at Northgate Mall.

In looking through old city directories, I was surprised to learn that Factory Pants continued into the early 1990’s.  Since I shopped only at the Hixson Pike store that closed around 1978, I missed out on other locations.

Those were the days.  However, fashions have a way of coming around again, just like other history, so we’ll have to keep a lookout for the early 1970’s look. 

If you have memories of Factory Pants, or followed Cousin Oliver on “The Brady Bunch,” please send me an e-mail at jolleyh@bellsouth.net.  Also, I'm always interested in your ideas for Memories articles.

Factory Pants Hixson, as pictured in 1972 Hixson High yearbook advertisement
Factory Pants Hixson, as pictured in 1972 Hixson High yearbook advertisement

Chester Martin Remembers Jay Craven, Musician

No history of the music scene in Chattanooga could be written without Jay Craven appearing as a central figure. He has assumed so many titles and roles as a   musician here as to be synonymous with the entire musical genre. We can thank an early childhood illness for helping to shape Jay's musical career, and we can also thank Jay's brother, Roy, for inadvertently directing ... (click for more)

Chester Martin Remembers His Uncle, John Wesley Smith

My great uncle was born in the village of Washington, Tn., on the banks of the Tennessee River in Rhea County. He grew up in a typically large family of the day, and one of his sisters was my grandmother, Mattie Smith Young. The Civil War treated his family very un-civilly, witnessing the burning of his home by neighbors after the Battle of Chickamauga. He endured a number ... (click for more)

Cleveland City Schools Announces 5 Finalists For Director Of Schools

The Cleveland City Schools Board of Education announced the five finalists for the director of schools position.   The community is invited to attend the Board of Education interview session each day 6-8 p.m. at Mayfield Elementary School, 501 20 th Street NE, Cleveland. A complete schedule is attached.   Candidates:   Wednesday, ... (click for more)

Expansion By Developers Of McCallie Commons Would Raze 3 Old Houses On Oak Street

Developers of the McCallie Commons student housing at McCallie and Central are wanting to expand the project, but it would involve tearing down three old homes on Oak Street. The proposal from developer David Hudson would be an expansion of the four-story apartment building and separate parking garage with 300 parking spaces proposed that was approved earlier. The original ... (click for more)

Marvelous News From Central High School

To Roy Exum:     With all the recent news of major dysfunctions within our educational system, I thought I might alert you to something better. About a year ago you ventured up Highway 58 to Central High School to represent your late grandfather, Roy McDonald, as he was honored as a Distinguished Alumnus during the annual Senior Day festivities. I sort of expected ... (click for more)

Roy Exum: Teachers Day Tomorrow

Years ago at a ritzy dinner party in Westchester County, New York, an editor from Reader’s Digest was seated next to the prettiest woman in the room and noticed her overall glow and countenance was such that he had never noticed a tell-tale scar under her nose. After the dishes were cleared away, admit the mindless chatter, he asked if she would mind telling him about it. The ... (click for more)