Which of the following is NOT a style of pants that was popular in the early 1970’s?
- bell bottoms
- hip huggers
- elephant leg
- button fly
If you selected #5, then right you are. However, choice #5 might remind you that you can see a lot of 1970’s fashions on reruns of “The Brady Bunch.” We’ve recently been watching season 5 via a DVD rental company, mainly to watch the Cousin Oliver episodes.
Those 1970’s styles will always remind me of my junior high and high school years. Back then, the Factory Pants stores kept all area youths supplied with 1970’s fashions.
Factory Pants was first listed in the 1970 Chattanooga city directory. The first store was located at 4302 Ringgold Road. Ben H. Cohen was listed as president, and continued with the enterprise through subsequent directories.
The layout of the stores was a departure from the trend at the time - new shopping malls with expensively-decorated stores. Factory Pants tended to use space in older storefronts. The business later expanded to other locations including 3643 Hixson Pike (1972), 4423 Highway 58 (1974), and 161 LaFayette Road (1977).
The fashion of the early 1970’s included lots of plaids, stripes, and bright colors. It was common for guys to wear jeans that were bright red or yellow; sometimes generating comments like “Did you stop any traffic on the way to school?”
A new style of belts went along with the new pants. It was common for belts to be white or blue suede, often with metal studs or lacing and big buckles. Wide leather belts were also popular.
Common materials included corduroy and denim, especially pre-washed denim.
Shoes with stacked high heels were worn by both guys and girls, especially with bell-bottoms and flares. A common saying was, "If they can see your shoes, then your pants are too short."
The owner was interviewed in the October 28, 1970 Chattanooga Times. Mr. Cohen mentioned that Factory Pants was expanding into some college towns such as Boulder, CO. He already owned an interest in the Knoxville Bottom Half store, a business similar to that of Factory Pants. Bottom Half was also part of the early line-up of stores at Northgate Mall.
In looking through old city directories, I was surprised to learn that Factory Pants continued into the early 1990’s. Since I shopped only at the Hixson Pike store that closed around 1978, I missed out on other locations.
Those were the days. However, fashions have a way of coming around again, just like other history, so we’ll have to keep a lookout for the early 1970’s look.
If you have memories of Factory Pants, or followed Cousin Oliver on “The Brady Bunch,” please send me an e-mail at email@example.com. Also, I'm always interested in your ideas for Memories articles.
Factory Pants Hixson, as pictured in 1972 Hixson High yearbook advertisement