True North Custom Media has appointed Tim Hanners as the company’s chief healthcare strategist. Mr. Hanners brings 20 years experience in healthcare marketing, public relations, and business development, with most of those years spent leading organizations at the executive level. He has served on the administrative teams of CHRISTUS Health, HCA, and Cook Children’s Healthcare System. His key strengths include brand positioning, business relations, referral development, and marketing strategy.
“Our clients face challenges like never before and we want to help," said True North CEO Charles DallAcqua. "With two decades of experience developing growth strategies for multi-hospital systems, specialty centers, and other healthcare organizations, Tim Hanners brings a tremendous amount of strategic depth and a track record of success to our senior leadership team. He has a personal understanding of what is needed in the C-suite, at physician offices, and with governing boards, and looks forward to leveraging his expertise to give our clients a strategic edge in an increasingly competitive environment.”
Mr. Hanners previously served as CEO for B-12 Group, a full-service marketing and PR agency serving hospitals, clinics, and physician practices. He earned a Bachelor’s degree in Communication Studies from Texas Tech (Lubbock) and a Master’s Degree in Administration from University of the Incarnate Word (San Antonio). Mr. Hanners has served as a member of the Texas Public Relations Association, Heart Gift Board Chairman, and Best Docs Network Advisory Committee.