New Morning Pointe On Shallowford Road Set To Open Early November

Wednesday, October 1, 2014
Holly Metcalf, executive director of Morning Pointe of Chattanooga at Shallowford, standing by the floor plan of the new assisted living building that shows all of the marked apartments that have already been reserved
Holly Metcalf, executive director of Morning Pointe of Chattanooga at Shallowford, standing by the floor plan of the new assisted living building that shows all of the marked apartments that have already been reserved

The construction of the new Morning Pointe of Chattanooga at Shallowford Road is now 100% complete and the new assisted living community is expected to open in early November. Interest in the Tennessee Valley’s newest senior care community has been strong and there are only a limited number of apartments left to reserve.

“This new senior campus showcases why Morning Pointe is the region’s choice for assisted living,” said Greg A. Vital, president and CEO of Morning Pointe and Independent Healthcare Properties (IHP). “This building highlights many features that put families at ease and our day to day programming by our talented staff encourages residents to stay active and socially connected through life enrichment.

The $9 million assisted living community, at 7719 Shallowford road, near The Lantern at Morning Pointe Alzheimer’s Center of Excellence, features 77 apartments in a craftsman-style building with multiple suite choices. The landscaped property on 10 acres includes three courtyards, covered porches and walking areas.  Special amenities include a bistro and coffee café, an ice cream parlor, and private family dining room.  The building also features a library, game room, and a beauty/barber salon. Programming will include a full life enrichment schedule, regular outings, medication management along with wellness and rehabilitation services by local health care professionals.  

“Our residents and staff are thrilled about the move and our increased capacity to serve others,” said Holly Metcalf, executive director of Morning Pointe of Chattanooga. A formal grand opening will be scheduled after the first of the year.

Phase two of the new development includes the renovation of the current Morning Pointe of Chattanooga. It is set to reopen its doors after the first of the year as the new Lantern at Morning Pointe Alzheimer’s Center of Excellence. The center will offer 63 specially designed apartments for residents with Alzheimer’s and other memory care disorders. Innovative and therapeutic Morning Pointe programs such as the SimpleC Companion, The Meaningful Day and Cuddle Therapywill add to the resident’s daily care and quality of life.  




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