Sea Ray Announces New Yacht Class Featuring Flagship L650 Fly

Monday, February 17, 2014

Sea Ray announces the world premiere of an entirely new yacht class, the L-Class by Sea Ray. The introduction today at the Yacht and Brokerage Show in Miami Beach, Fl., will feature the flagship L650 Fly, a stunning example of design innovation and a paragon of Sea Ray’s Next Wave initiative to deliver a next-level boating experience.

“We’re thrilled to introduce the L-Class. This marks a new era for Sea Ray, a direct result of our desire to shape a better boating future and to offer a new class of yachts above and beyond anything our customers have ever seen,” said Tim Schiek, president of Sea Ray. “The L-Class speaks not only to Sea Ray’s commitment to purposeful innovation, but also to the company’s strong legacy of impeccable craftsmanship, performance and service. It’s a marriage of style and substance— because we firmly believe in the importance of both. We could not be more pleased to present the L650 Fly as the first of many L-Class models on the horizon.”

Officials said, "With its sleek profile and beautiful aesthetic, the L650 Fly features modern styling that marries Sea Ray’s distinctive heritage with a dynamic edge. This is a bridge boat to exceed all expectations, from its powerful performance capabilities to its state-of-the-art technology to its superior comfort and livability. Every surface, every finish is artfully chosen and pleasing to the touch. Driven by CAT Marine Power with optional Sea Keeper gyroscope stabilizers, the L650 Fly reaches top speeds in excess of 30 knots. Comprehensive QuietRideTM technology ensures dramatically reduced noise and vibration while underway.

"Throughout, spacious entertainment areas invite relaxed socializing, including a reimagined bridge with multiple dining areas and a robust helm station, plus a large sunpad playpen. Below, an elegant full-beam master suite and two additional staterooms provide luxurious accommodations and ample opportunity for personalization. In the salon, a convenient galley up overlooks an enormous living

"The L650 Fly epitomizes the new L-Class,” said Tim Schiek, president of Sea Ray. “However, the introduction of L-Class is more than merely the launch of a new yacht; it’s a new approach to the market that’s includes product, along with a completely unique sales process and post purchase experience – executed at a level that only Sea Ray and our unparalleled network of dealers can pull off. The L-Class represents the best of everything Sea Ray has to offer.”

L-Class customers will have access to unique services and amenities, including dedicated customer service phone lines with rapid response times; prioritized remote service teams, a Sea Ray sales concierge to optimize the purchasing process, vessel orientation by a Sea Ray captain, and a class-leading standard 3 year bow to stern warranty (including engines and components), just to name a few. While the L650 Fly is the first model of the L-Class approach, there will be three more brand-new L- Class models by the 2014 Ft. Lauderdale boat show.


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