Hits 96, WDOD-FM, will continue the Cinco De Mayo tradition by holding the 7th annual Running of the Chihuahuas on Saturday, May 3, at the First Tennessee Pavilion. Over the last six years, over 10,000 Chattanoogans and hundreds of Chihuahuas have participated in the yearly tradition that finds the fastest Chihuahua in Chattanooga.
For the second year, Hits 96 is surrounding the race-site with big screen TV’s for viewing the chihuahuas. When the race starts, six dogs at a time race to see who crosses the finish line first with each racer moving on to the next round of the competition. The winning racer will win their weight in prizes and owners and spectators can win prizes and enjoy showcase performances from recording artists that will be announced in a week-long lineup revelation event starting Monday night.
Event organizer and afternoon personality, Brad Steiner says, “Seven years ago we started with a dozen or so chihuahuas in our parking lot. I am proud that the community has supported this event for the last six years, making it the biggest Cinco De Mayo event in the city. I can’t wait to show everyone what we have in store this year.”
Station Manager Danny Howard says, “We are blessed that our community has embraced this event and continues to make it grow. Local sponsors are seeing the possibilities and are adding their name to the event, which makes its impact that much bigger.”
Mr. Steiner adds, “Pamplona has the bulls – Chattanooga has chihuahuas. Over 100 fiery chihuahuas will compete to see who the fastest will be.”
Registration is open and available at www.hits96.com on a first come, first serve basis. Spectators are encouraged to participate, for free, starting at 1 p.m. at the First Tennessee Pavilion. Music begins at 2 p.m. and racing begins at 6 p.m. Sponsors are being accepted by Cheryl Brown, sales manager, at 321-6200. A portion of the proceeds will be donated to the Goodwill Assistance Dog Academy.