Spartan Systems Hires Interactive Design Veteran Aaron Hoffman

Monday, July 7, 2014

Spartan Systems, a Chattanooga-based software and application development company, announced the hiring of another leader from Chattanooga’s technology community. Aaron Hoffman has been hired as Spartan’s new director of user experience. Mr. Hoffman is known throughout the interactive industry as a pioneer of web-based animation with the series called Joni Nitro in 1999. The series was recently named by CNN as one of six “Milestones of the Internet."
 
"The more I learned about Spartan the more I wanted to work here,” said Mr. Hoffman. “Their talent and expertise in the interactive industry is top notch and their passion for emerging technologies is the perfect environment in which I want to make a difference."

After co-founding Tubatomic Studio in Kansas, Mr. Hoffman and his business partner moved the company to Chattanooga in 2000 where he has been a visionary in the technological renaissance of the city. In 2005, Mr, Hoffman helped bring a worldwide web competition to Chattanooga, Create24, which helped attract some of the city’s most prolific tech and design leaders including Leslie Jensen-Inman, founder of Chattanooga-based Center Centre, and her husband Shaun Inman.

“I am very grateful that Aaron and his team put together Create24 in 2005," said Ms. Jensen-Inman, reflecting on her first trip to Chattanooga. "It was the perfect introduction to the city and we would not be here if we had not been invited to be a part of that event.”

Throughout his career, Mr. Hoffman has worked for national and international clients including Turner Broadcasting, Intercontinental Hotels, HGTV, Food Network and CBS Radio. Most recently, Mr. Hoffman was the director of marketing at Nudge, a company that aggregates health data across digital platforms to measure a healthy lifestyle, where he spent his time crafting the interactive strategy and refining the user experience of Nudge’s application.

“Aaron's unique expertise and dedication to creating engaging digital experiences are rare qualities that we had to harness within Spartan," said founder of Spartan Systems, Ben Wald. "We are blessed to have Aaron bringing his skills to our clients' projects."
  
This marks the second major hiring announcement from Spartan leaders after engaging Sheldon Grizzle, co-founder of The Company Lab and Blank Slate Ventures, to head up the newly-formed Spartan Ventures.

“It’s amazing that we have been able to partner with experts like Aaron and Sheldon because we are always looking for people with meaningful experience in the interactive world,” said Jesse Morris, president of Spartan Systems. “The addition of them to our team makes Spartan stronger, and also brings enormous value to our portfolio companies and clients.”


Atlantic Capital Bank Completes Rebranding

 Atlantic Capital Bank announced the completion of corporate rebranding initiatives designed to elevate the company’s brand message in eastern Tennessee and northwest Georgia.  As part of the rebranding, Atlantic Capital updated operational systems with innovative technology, redesigned the corporate website and launched new signage at 14 Branch locations in Chattanooga, ... (click for more)

EPB Warns Of Ransomware Scam

Unfortunately, scammers continue to target EPB customers, said officials. In addition to ongoing telephone and online schemes by EPB imposters to “pay now or get disconnected,” EPB officials are aware of ransomware being used to hijack computers and extort money.  Ransomware uses on-screen messages that say files, programs or computers are not accessible unless you pay to ... (click for more)

Bryan Johnson, Timothy Gadson, Stuart Greenberg, Wayne Johnson, Kirk Kelly Are Superintendent Finalists

Bryan Johnson of Clarksville, Tn., was the top vote-getter on the opening round of balloting for Hamilton County school superintendent. The chief academic officer for the Clarksville-Montgomery County School System was on the ballot of all nine school board members at a special meeting on Thursday afternoon. Others who made the cut were Timothy Gadson, a Minnesota educator; ... (click for more)

East Ridge Council Studying Restrictions On ATVs; City Forms Housing Re-Development Authority

The East Ridge City Council is studying an ordinance drafted by City Attorney Mark Litchford to address issues involving property in a residential neighborhood around John Ross Road, where an ATV track has been built. At the past two council meetings, people living in close proximity to the two-acre lot complained to the council that noise and dust created by almost non-stop use ... (click for more)

Life For Our Ancestors In 1890

May 26-27 is the 1890’s Day Jamboree in Ringgold. I encourage any reader to attend and enjoy that wonderful community. I love having grown up in Northwest Georgia and celebrating our veterans, including both of my grandfathers who served in WWII.  But I also want to describe how the 1890’s were for my ancestors, living here in a singularly turbulent time. Based on, among ... (click for more)

Roy Exum: The Suicide Letter

Two weeks ago there were five suicides and a fatal drug overdose in the same Chattanooga community. That absolutely tears me up inside because I am assured almost every day there is a better answer. I make no secret I struggle with depression and it is real. I want others to see if I can get through the valleys to climb the mountain, they can too. I take medicine every day that ... (click for more)