Spartan Systems Hires Interactive Design Veteran Aaron Hoffman

Monday, July 7, 2014

Spartan Systems, a Chattanooga-based software and application development company, announced the hiring of another leader from Chattanooga’s technology community. Aaron Hoffman has been hired as Spartan’s new director of user experience. Mr. Hoffman is known throughout the interactive industry as a pioneer of web-based animation with the series called Joni Nitro in 1999. The series was recently named by CNN as one of six “Milestones of the Internet."
 
"The more I learned about Spartan the more I wanted to work here,” said Mr. Hoffman. “Their talent and expertise in the interactive industry is top notch and their passion for emerging technologies is the perfect environment in which I want to make a difference."

After co-founding Tubatomic Studio in Kansas, Mr. Hoffman and his business partner moved the company to Chattanooga in 2000 where he has been a visionary in the technological renaissance of the city. In 2005, Mr, Hoffman helped bring a worldwide web competition to Chattanooga, Create24, which helped attract some of the city’s most prolific tech and design leaders including Leslie Jensen-Inman, founder of Chattanooga-based Center Centre, and her husband Shaun Inman.

“I am very grateful that Aaron and his team put together Create24 in 2005," said Ms. Jensen-Inman, reflecting on her first trip to Chattanooga. "It was the perfect introduction to the city and we would not be here if we had not been invited to be a part of that event.”

Throughout his career, Mr. Hoffman has worked for national and international clients including Turner Broadcasting, Intercontinental Hotels, HGTV, Food Network and CBS Radio. Most recently, Mr. Hoffman was the director of marketing at Nudge, a company that aggregates health data across digital platforms to measure a healthy lifestyle, where he spent his time crafting the interactive strategy and refining the user experience of Nudge’s application.

“Aaron's unique expertise and dedication to creating engaging digital experiences are rare qualities that we had to harness within Spartan," said founder of Spartan Systems, Ben Wald. "We are blessed to have Aaron bringing his skills to our clients' projects."
  
This marks the second major hiring announcement from Spartan leaders after engaging Sheldon Grizzle, co-founder of The Company Lab and Blank Slate Ventures, to head up the newly-formed Spartan Ventures.

“It’s amazing that we have been able to partner with experts like Aaron and Sheldon because we are always looking for people with meaningful experience in the interactive world,” said Jesse Morris, president of Spartan Systems. “The addition of them to our team makes Spartan stronger, and also brings enormous value to our portfolio companies and clients.”


TriAlta Advisors Merges With Tandem Financial Partners

TriAlta Advisors, an Ameriprise practice, is merging with Tandem Financial Partners.   Corey Anderson, who will be an investment manager, and his wife, Tricia, an administrative assistant, bring experience in investment management as well as advanced estate planning skills.   Samuel Montgomery is also joining TriAlta Advisors. Mr. Montgomery is a graduate of Liberty ... (click for more)

Primerica Has Open House For New Location May 19

Primerica, Inc. will celebrate its new location with an open house and Chamber of Commerce ribbon cutting on Thursday, May 19, from 4-7 p.m.  The ribbon cutting will be at 4:30 p.m.   Dewayne Crawford, a national sales director, and David Walters, a regional vice president with Primerica, Inc., have expanded their office and moved to 6025 Lee Hwy., Suite 326.  Mr. ... (click for more)

Volkswagen Chattanooga Builds First Midsize SUV Test Body

Volkswagen Chattanooga has reached an early production milestone with the completion of the first assembled metal test body   for the upcoming Midsize SUV. The production of the first assembled metal test body is an early step towards the full production of the Chattanooga-made Midsize SUV, scheduled to begin production late this year and hit the market in 2017. The first ... (click for more)

Woman Tells Of Having Shots Fired At Her When She Walked Into Disorder At South Germantown Road Apartment Complex

Officer Joel Gunn of the Chattanooga Police Department and a woman who was fired at after she walked into the scene of a shooting testified in court Wednesday concerning the shooting at the Chateau Royale Apartments on South Germantown Road on April 22. Coy Sims, 48, was arrested by Officer Gunn after police were called by residents of the apartment complex. On the night of the ... (click for more)

Thankful For The Vital Role Teachers Played In My Life

Re: Roy Exum: Teachers Day Tomorrow Roy, I am especially appreciative of your poignant column written in tribute to teachers.  It made me tear up, as I have encountered both as a student and a career educator-- teachers like the second-grade teacher who said, "I wish you were my little girl" and teachers like Mrs. Poindexter.   My teachers have played such a vital ... (click for more)

Roy Exum: The DA’s Cold-Case Quest

It is clearly a job nobody can do for over an hour or two, but Neal Pinkston, working in hand with precise professionals from the county’s auditing department, is intent on doing the right thing. As I watched a revolving team of four people at a time open and study envelopes of autopsy photographs on Tuesday, the scene would have made a fascinating television documentary. But ... (click for more)