Spartan Systems Hires Interactive Design Veteran Aaron Hoffman

Monday, July 7, 2014

Spartan Systems, a Chattanooga-based software and application development company, announced the hiring of another leader from Chattanooga’s technology community. Aaron Hoffman has been hired as Spartan’s new director of user experience. Mr. Hoffman is known throughout the interactive industry as a pioneer of web-based animation with the series called Joni Nitro in 1999. The series was recently named by CNN as one of six “Milestones of the Internet."
 
"The more I learned about Spartan the more I wanted to work here,” said Mr. Hoffman. “Their talent and expertise in the interactive industry is top notch and their passion for emerging technologies is the perfect environment in which I want to make a difference."

After co-founding Tubatomic Studio in Kansas, Mr. Hoffman and his business partner moved the company to Chattanooga in 2000 where he has been a visionary in the technological renaissance of the city. In 2005, Mr, Hoffman helped bring a worldwide web competition to Chattanooga, Create24, which helped attract some of the city’s most prolific tech and design leaders including Leslie Jensen-Inman, founder of Chattanooga-based Center Centre, and her husband Shaun Inman.

“I am very grateful that Aaron and his team put together Create24 in 2005," said Ms. Jensen-Inman, reflecting on her first trip to Chattanooga. "It was the perfect introduction to the city and we would not be here if we had not been invited to be a part of that event.”

Throughout his career, Mr. Hoffman has worked for national and international clients including Turner Broadcasting, Intercontinental Hotels, HGTV, Food Network and CBS Radio. Most recently, Mr. Hoffman was the director of marketing at Nudge, a company that aggregates health data across digital platforms to measure a healthy lifestyle, where he spent his time crafting the interactive strategy and refining the user experience of Nudge’s application.

“Aaron's unique expertise and dedication to creating engaging digital experiences are rare qualities that we had to harness within Spartan," said founder of Spartan Systems, Ben Wald. "We are blessed to have Aaron bringing his skills to our clients' projects."
  
This marks the second major hiring announcement from Spartan leaders after engaging Sheldon Grizzle, co-founder of The Company Lab and Blank Slate Ventures, to head up the newly-formed Spartan Ventures.

“It’s amazing that we have been able to partner with experts like Aaron and Sheldon because we are always looking for people with meaningful experience in the interactive world,” said Jesse Morris, president of Spartan Systems. “The addition of them to our team makes Spartan stronger, and also brings enormous value to our portfolio companies and clients.”


World's Largest One-Day Simulcast Leadership Conference Returns To Cleveland

Leadercast, the world’s largest one-day leadership conference, will be broadcast live from Atlanta and simulcast to hundreds of locations around the world on May 6. This year marks the 16th year of the annual leadership conference and the fourth year that the Cleveland/Bradley Chamber of Commerce and People for Care and Learning will host the event at First Baptist Church.   ... (click for more)

BEST/MATRR Officials Say "TVA Wastes Their Time And Our Money"

TVA Wastes Their Time and Our Money Bellefonte Efficiency and Sustainability Team/Mothers Against Tennessee River Radiation, a chapter of Blue Ridge Environmental Defense League, presented a report on Friday showing TVA’s "waste of money on nuclear power."   The group called for a withdrawal of the operating license for Bellefonte nuclear power plant in Hollywood, Ala.  ... (click for more)

Wintry Mix Possible For Chattanooga Area

A wintry mix is possible for the Chattanooga area beginning Sunday. However, there could be little or no snow and ice unless temperatures dip. Here is the latest forecast from the National Weather Service: MIXED WINTRY PRECIPITATION EXPECTED SUNDAY NIGHT AND MONDAY MORNING... A MIX OF RAIN AND SNOW IS EXPECTED TO BEGIN FALLING ACROSS THE SOUTHERN CUMBERLAND PLATEAU...THE ... (click for more)

Man At Homeless Camp On Chestnut Street Charged With Trying To Set Fire To Another Man

A man at a homeless camp on Chestnut Street has been charged with trying to set fire to another man at the camp. Richard Warren "Trey" Erwin, 40, is charged with aggravated arson. Police were called to the 2200 block of Chestnut at 12:40 a.m. Earlier, Michael Nye and Alisa Buckels had called for an ambulance. They were checked out at Erlanger Hospital for inhalation injuries. ... (click for more)

Black History Month Hero - Theodore McGraw (Kidd) AKA "Pongee" - And Response

I grew up in "Old St. Elmo" on 39th Street behind the Incline. As a child I remember my older brother "Pongee" as being my hero. This month of February being Black History Month, I cannot think of a better person to be honored than my late older brother, Theodore McGraw (Kidd) aka "Pongee" of St. Elmo (Gamble Town). Growing up without my father, Theodore was always available ... (click for more)

Roy Exum: Evaluators Earn $11.70

A number of curious job notices, under the heading of ‘General Labor,’ have appeared on various Craigslists, that free Internet portal where you can find everything from a used lawn tractor, guitar lessons or even a saucy Saturday night date. This week on the Charlotte, N.C., Craigslist, for example, there appeared an offer to become a “reader/evaluator” for a company known as Measurement ... (click for more)