The Southern Heritage Classic Celebrates 25 Years

Thursday, August 28, 2014

The Southern Heritage Classic will celebrate its 25th anniversary with a line-up of special events leading up to Saturday’s game between football rivals Jackson State University and Tennessee State University Sept. 11-13 in Memphis.

The Orpheum Theatre is host to legendary “Empress of Soul” Gladys Knight and special guest Jammin’ Jay Lamont 8 p.m. CDT Sept. 11. The Classic Music Festival will feature Charlie Wilson and Joe and Mint Condition 7:30 p.m. CDT Sept. 12, at Landers Center. The Classic Comedy Jam will star Lavell Crawford with Dominque, Cocoa Brown, and Jammin’ Jay Lamont 8 p.m. CDT Sept. 12 at The Orpheum Theatre.

Traditional events will take place including the Classic Tailgate, which drew more than 10,000 people in 2013; the Classic Parade; the Classic Fashions & Brunch; the Ed “Too Tall” Jones Golf Classic; and the Classic College Fair before the kick-off at 6 p.m. CDT Sept. 13, at Liberty Bowl Stadium.

More than 50,000 fans are expected to attend this year’s Southern Heritage Classic.

The Classic ranked 4th in 2013 for attendance among historically black college and university classic football games in the U.S., becoming a driving force for revenue increase for Jackson State and Tennessee State. After the 2014 Classic, both colleges will have earned more than $9.8 million since the the event’s inception in 1990. The Classic also has had an economic impact on Memphis where these competing teams play annually. The 2013 Classic generated $21 million dollars to the local economy.

For more information, visit www.southernheritageclassic.com.



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