Greg Callaham Graphic Design Wins 6 National Design Awards

Thursday, September 18, 2014

Greg Callaham Graphic Design has won six American Graphic Design Awards. Graphic Design USA, a national trade publication, conferred 2014 awards to Callaham's design work for Zimmer MedizinSystems, Hollywog and Memorial Hospital.

"Competitions like the AGDA give design firms like mine a chance to shine the national spotlight on clients who put extra effort into their marketing and advertising messages," said Mr. Callaham. "It means the extra effort was worth it and that’s something of which they can be very proud."  

Mr. Callaham's award-winning product brochure design for Zimmer MedizinSystems focuses on the Zimmer enPuls, a radial pulse therapy device currently gaining popularity with physical rehabilitation professionals across the US. The German-based company has a knack for developing innovative products and Mr. Callaham strives to create equally innovative marketing materials, said officials. “The brochure not only conveys the expected features and benefits, but it also introduces the reader to a new therapeutic protocol,” Mr. Callaham said. “That can be a tough hill to climb and I’m really proud of the success this piece has enjoyed.” 

The AGDA recognition Mr. Callaham received for his work with Hollywog, a Chattanooga medical device manufacturer, was spread across two categories: logo design and product packaging. “Hollywog is the epitome of solid engineering coupled with creative product design," said Mr. Callaham.  "The logos I designed for their Neubac and Modpod products reflect that mindset. When we put together the product packaging we needed to maintain their ‘coolness factor’ while conveying features, benefits, and FDA-required verbiage in multiple languages.  The final design attracts and holds the readers attention yet is very easy to read and understand.” 

Mr. Callaham received two more American Graphic Design Awards for his work on advertising for Chattanooga’s Memorial Hospital, including a print ad for the Buz Standefer Lung Center and a series of print ads for the Continence Center.  Mr. Callaham said, “It’s a thrill to work with Memorial Hospital and meet the creative challenges we face in successfully targeting specific demographics while imparting a clear message regarding the quality of healthcare Memorial provides. I’m fortunate to be teamed with such a high-caliber group of professionals.” 

For 50 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design, said officials. 

Mr. Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering creative for outdoor advertising, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace. More information can be found at www.GregCallaham.com.


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