Josh Carter Opening Wine And Liquor Store At 1616 Broad St.

Monday, October 12, 2015
- photo by Dotson Commercial
Josh Carter, owner of St. Johns Restaurant and the Meeting Place, is opening Imbibe, a new wine and liquor store, at 1616 Broad St. 


Officials said, "Drawing upon his expertise managing the wine and hospitality experience at St. Johns and Meeting Place, Mr. Carter has created an 8,000-square-foot wine and liquor store that feels like a boutique. Imbibe brings knowledgeable staff who are available to provide one-on-one consultative help, competitive pricing, and convenience to downtown, Southside, St.
Elmo and Lookout Mountain.  
"Imbibe is also setting itself apart by focusing on wines and spirits that have never been offered in Chattanooga before—as well as unique, esoteric brands that have disappeared as area distributors streamline their offerings—side by side with value wines."


“Because of the relationships we have with importers and distributors, we are able to offer $10 wines that are amazing,” said Mr. Carter. “You don’t have to spend $50 to find a great bottle. But if you want to spend that for a special occasion, then you should be able to find wines that you could normally only find in bigger cities.”


The large and beautiful space, designed by Thomas Palmer of Cogent and constructed by Dillard Construction with carpentry by Matt Sears, includes a dramatic tasting bar at the door, 1,500 wines, 1,000 spirits, 20 taps on the Growler wall, 650 beers displayed, as well as a unique gift selection curated by local boutique Sophie’s, it was stated. 


The grand opening will kick off with two tasting events with Peter Weygandt of Weygandt-Metzler Imports. Weygandt-Metzler represents 120 brands in France, Italy, Spain, Austria, and Germany, and has never sold wine in Tennessee before. Mr. Carter spent a year working with Mr. Weygandt to launch in Chattanooga at Imbibe.  


“The tastings will be a great time, with wine and spirits that have never been offered in Chattanooga before,” said Mr. Carter. “We have so much to celebrate, and look forward to seeing Chattanooga’s wine, liquor, and beer connoisseurs, as well as those who are curious to learn more, or are just lovers of a good time and good spirit.”


The grand opening will be held this Friday and Saturday from 10 a.m. to 10 p.m.


Officials said, "We will be hosting special guests from 4-7 p.m. Friday and 10 a.m. to 6 p.m. on Saturday including Weygandt Wines, Green Man Brewery, Chattanooga Whiskey, and Garrison Brothers Bourbon."

- Photo2 by Dotson Commercial

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