Coca-Cola Bottling Company United To Expand Territory

Wednesday, April 22, 2015

Coca-Cola Bottling Company United announced Wednesday that it has signed a Letter of Intent with The Coca-Cola Company for expanded territory rights. The bottler will assume territories in Florida, Georgia, Louisiana, and Mississippi.  These territories are as follows: Alexandria, Louisiana; Monroe, Louisiana; Natchez, Mississippi; New Iberia, Louisiana; New Orleans, Louisiana; Shreveport, Louisiana; Tallahassee, Florida; and Valdosta, Ga.

Expected transitions are subject to the parties reaching Definitive Agreements during 2015. Financial terms were not disclosed.

“Since 1899, we have had the privilege of distributing exceptional brands, serving our customers, refreshing consumers and supporting our communities in the Southeast,” said Claude B. Nielsen, Chief Executive Officer of Coca-Cola Bottling Company United.  “Today’s announcement is evidence of our ongoing commitment to build, in partnership with The Coca-Cola Company, an even stronger and more aligned System to serve North America. 

United has been granted great Coca-Cola franchises that will contribute positively to our scale and synergy.  Due in large part to the collective and constructive effort of the entire Coca-Cola System, we increased our size substantially during 2014 and did so in a way that is very positive for the future.  We met, on schedule, our key objectives for smooth employee, customer and community transitions.  Through expansion, we were also fortunate to gain many talented associates for the United family.  We learned a great deal during the 2014 transitions and continue to learn and improve today.  Given the magnitude of the transaction announced today, we will take nothing for granted, but our 2014 experience gives us confidence that we can successfully repeat our performance.”

“We have made significant progress toward the implementation of our 21st Century Beverage Partnership Model in the U.S., which continues to strengthen our franchise system,” said Sandy Douglas, President, North America. “Today we mark another significant milestone in evolving our U.S. operations as we align for growth with Coca-Cola United – a partner that has proven success, taken a generational view and consistently invested in capabilities and leadership. Together we continue to transform our U.S. business and move closer to achieving our 2020 Vision.”

Consistent with prior transactions in the newly granted territories, Coca-Cola United and The Coca-Cola Company will work collaboratively to implement key elements of the evolving 21st Century Beverage Partnership Model including:

  • More rational and contiguous operating territories

·        A grant of exclusive territory rights and the sale by Coca-Cola Refreshments (CCR) of distribution assets and cold drink equipment

·        A finished goods model under which production assets will remain with CCR An improved, more integrated information technology platform

·        A new beverage agreement that supports the evolving operating model


Founded in 1902, Coca-Cola Bottling Company United is the third largest Coca-Cola bottling company in the United States and is headquartered in Birmingham, Ala.  

Mueller Water Products To Expand In Chattanooga

Tennessee Department of Economic and Community Development Commissioner Bob Rolfe and Mueller Water Products officials announced on Tuesday that the manufacturer will expand its operations in Chattanooga and create 96 jobs over the next three years.   “I’d like to thank Mueller Water Products for its decision to create jobs and invest further in its operations in ... (click for more)

ALDI Brings New Jobs To Chattanooga With Hiring Event On Friday

ALDI will host a hiring event for its Chattanooga-area stores on  Friday . Known for offering market-leading wages and health insurance, ALDI is one of the fastest growing retailers in the U.S., creating new opportunities for people locally and nationwide. The event will be held from 7:30 a.m.-2 p.m. at Holiday Inn Express, 440 West Martin Luther King Boulevard. ALDI ... (click for more)

Red Bank Approves Short Term Vacation Rental Ordinance On Final Reading

The Red Bank Commission passed an ordinance Tuesday night on second and final reading that regulates short term rentals within the city. "Our hands have been tied because of state law," said Mayor John Roberts. Many residents, both for and against allowing these rentals, have come to recent commission meetings appealing to the commissioners for their side of the issue, ... (click for more)

Firefighters Battle 2-Alarm Fire On Workman Road Tuesday Morning

Chattanooga firefighters were dispatched at 6:03 a.m. on Tuesday, to a commercial fire at 400 Workman Road. When the first firefighters arrived on the scene, flames were shooting through the roof and the request was immediately made for a second alarm response. The flames could be seen for miles as a total of 13 fire companies rushed to the scene. The large, two-story ... (click for more)

Am I Alone?

 Am I alone seems to be quite apt as I begin to form sentences, thoughts and concerns regarding the state of this country. I feel like I am alone trying, somehow, to justify Trump and understand why he is constantly in the middle of chaos.  Now coined as the Liar-in-Chief, Chief Foreign Affairs Coordinator acting for his pal Russian Dictator, Putin.  The silence ... (click for more)

Six Things We Can Do About Mass Shootings - And Response (3)

All politics aside, the recent shooting in Florida, and every other shooting in a public place, is a senseless and, possibly, preventable tragedy. It is absurd that we can’t gather in a free society without the fear of some nut job or terrorist using us as targets.   And then the cries of “do something!” from every quarter. But, other than the obvious attempt by agenda-pushers ... (click for more)