Men's Retailer Onward Reserve To Double Space Size With Permanent Warehouse Row Location

Expanded Building North Store To Open In November

Thursday, July 16, 2015

Men’s retailer Onward Reserve is setting up permanent shop in Warehouse Row’s revitalized shopping district.A premier menswear retail destination founded in Georgia, Onward Reserve originally signed on as a temporary Warehouse Row pop up shop scheduled to run in the Scenic City from September 2014 to January 2015.  With an overwhelming response and high demand in the community, Onward Reserve will extend its lease agreement and take up residence in the historic retail corridor.

“Chattanooga has been a great home thus far so it was an easy decision to make Warehouse Row a permanent home,” says TJ Callaway, founder and CEO of Onward Reserve. “We are looking forward to continuing to flourish in the community.”

In the wake of Onward Reserve’s long-term lease agreement, the specialty men’s lifestyle store will be moving from its current 925 square-foot space in Building South to a 1,688 square-foot space in Building North between The Cosmetic Market and Anthropologie. The new location will offer an expanded selection of menswear and gift options and is slated to open in early November 2015. The Warehouse Row shop is the fifth Onward Reserve brick and mortar location out of seven total existing stores in Atlanta, Ga.; Athens, Ga.; Thomasville, Ga., Charlotte, N.C. and Georgetown in Washington, D.C., as well as a newly-opened location in Jamestown’s Ponce City Market.

Onward Reserve features a curated blend of both established and up-and-coming brands with a focus on handmade, distinctively southern men’s casualwear and gifts. Touting both international and local designers, including Dubarry, Vilebrequin, Shinola, Smathers & Branson and YETI, among others.  Onward Reserve delivers dressy casual men’s fashion with a relaxed, southern gentleman flair.  Store merchandise includes high quality apparel, luggage, accessories, home goods and more.


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