Panama City Beach Making A "Spring Forward"

Tuesday, February 23, 2016 - by David Demarest

With a strong economy fueled by record-breaking growth in tourism, Panama City Beach has steadily gained ground, becoming a popular year-round destination and less economically dependent on any single season of visitation. Over the past five years, for example, visitation in the fall months has nearly doubled as Visit Panama City Beach – the local tourism marketing agency – has added to the events lineup for September through November. Now, Panama City Beach tourism officials are launching what is being called a “Spring Forward” marketing campaign.

As city and county leaders have enacted ordinances aimed at limiting incidences that could lead to negative perceptions – such as banning alcohol consumption on the sandy beach during the month of March, establishing earlier closing times for bars, a ban on overnight scooter rentals, and a variety of ordinances designed to curtail loitering – a new ad campaign has simultaneously been launched to focus on family-friendly travel during the spring season, backed by a spend in excess of $1 million.

Visit Panama City Beach is also luring young families to visit during the spring by hosting the Pepsi SpringJam, an all-ages country music festival taking place April 6 – 9, headlined by Rascal Flatts, Chris Young, Cam and Thomas Rhett.

“The majority of Panama City Beach visitors have always been families on vacation,” said Visit Panama City Beach President and CEO Dan Rowe. “We don’t want to risk damaging our year-round reputation as the result of a few isolated incidences of young people behaving badly in the early spring. In order to protect the year-round brand of Panama City Beach, local officials are taking steps to curtail any bad behavior, and actively market our family-friendly offerings to young families on spring break, rather than the college market. The reminder is: Panama City Beach is fun for every member of the family.”

Another change city officials expect will ensure a family-friendly atmosphere include new authority for law enforcement officers to shut down disruptive house parties. Visit Panama City Beach is also continuing an initiative started in 2012 that encourages beachgoers to “Leave No Trace,” keeping the famous white sand beaches pristine for new visitors to discover each day.

For more information on events taking place in Panama City Beach: www.VisitPanamaCityBeach.com

About Panama City Beach

Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge.  With 320 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers.  These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. In addition, Panama City Beach’s Northwest Florida Beaches International Airport offers non-stop flights on Delta Airlines, Southwest Airlines, United Airlines and Silver Airways. For more information, call 850-233-5070 or visit the official website of the Panama City Beach Convention and Visitors Bureau at http://www.visitpanamacitybeach.comLive HD video of the world-famous beach is now available at http://www.visitpanamacitybeach.com/webcam/. Stay connected with Panama City Beach on Twitter (@Visit_PCB) and Facebook (http://www.facebook.com/visitpanamacitybeach).



A Party In The Sky Celebrates Natural Aviators With IMAX Film, Crafts, Games And Animal Encounters

From Atlas Beetles’ ponderous lift off to Starlings’ gracefully synchronized aerial maneuvering, Conquest of the Skies 3D  covers the full gamut of natural flight. On  Jan. 27 , the newest film to fill the IMAX 3D Theater’s six-story screen gets even more incredible thanks to A Party in the Sky. This one-time event will feature pre- and post-screening activities that ... (click for more)

Pigeon Forge Chuck Wagon Cookoff Fires Up On March 3

Pigeon Forge is calling all foodies, cowboy aficionados and anyone looking to indulge in a time-honored culinary experience to the annual Pigeon Forge Chuck Wagon Cookoff on  Saturday, March 3 .   Lunch, consisting of from-scratch dishes prepared for the competition, will be served at  noon . Tickets are $12.50 each and may be purchased onsite or online ... (click for more)

Supreme Court Sets Execution Date For Billy Ray Irick, Convicted In 1985 Rape And Murder Of 7-Year Old Paula Dyer

The Tennessee Supreme Court set an execution date of  Aug. 9, 2018 , for Billy Ray Irick, who was convicted of the 1985 murder and rape of Paula Kay Dyer, age 7, in Knox County, Tn. The Court received notice from the State Attorney General on January 11, 2018, that the United States Supreme Court had denied the defendant’s appeal challenging the constitutionality of Tennessee’s ... (click for more)

1 Person Injured In Duplex Fire In East Lake Wednesday Night

One person was injured when fire broke out in a duplex Wednesday night in East Lake. The Chattanooga Fire Department received the alarm at  11:53  p.m. on  Wednesday  and responded to the 4800 block of General Thomas Boulevard with several fire companies. When the first firefighters arrived on the scene, Captain Chris Cordes with Engine 9 said a significant ... (click for more)

Thank You, Dr. Martin Luther King, Jr.

Thank you, Dr. King for stepping-out.  Thank you for your lasting voice to what it's all about. Thank you, Dr. King for  stepping up and also showing-up, ...when decisions were being made and  your refusal  to shut-up.  We find your fingerprints on both directions and toward progress.  your modeling, mentoring,  and reactions helps ... (click for more)

Roy Exum: This Is Not A Drill

Last Saturday morning in paradise, at 8:07 to be precise, an alert appeared on every cell phone that read: “BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL.” I can envision no greater horror than having to ask myself how much time do I have, and what is the wisest way to spend it? It was a long and dreadful 38 minutes until the correction ... (click for more)