Panama City Beach Making A "Spring Forward"

Tuesday, February 23, 2016 - by David Demarest

With a strong economy fueled by record-breaking growth in tourism, Panama City Beach has steadily gained ground, becoming a popular year-round destination and less economically dependent on any single season of visitation. Over the past five years, for example, visitation in the fall months has nearly doubled as Visit Panama City Beach – the local tourism marketing agency – has added to the events lineup for September through November. Now, Panama City Beach tourism officials are launching what is being called a “Spring Forward” marketing campaign.

As city and county leaders have enacted ordinances aimed at limiting incidences that could lead to negative perceptions – such as banning alcohol consumption on the sandy beach during the month of March, establishing earlier closing times for bars, a ban on overnight scooter rentals, and a variety of ordinances designed to curtail loitering – a new ad campaign has simultaneously been launched to focus on family-friendly travel during the spring season, backed by a spend in excess of $1 million.

Visit Panama City Beach is also luring young families to visit during the spring by hosting the Pepsi SpringJam, an all-ages country music festival taking place April 6 – 9, headlined by Rascal Flatts, Chris Young, Cam and Thomas Rhett.

“The majority of Panama City Beach visitors have always been families on vacation,” said Visit Panama City Beach President and CEO Dan Rowe. “We don’t want to risk damaging our year-round reputation as the result of a few isolated incidences of young people behaving badly in the early spring. In order to protect the year-round brand of Panama City Beach, local officials are taking steps to curtail any bad behavior, and actively market our family-friendly offerings to young families on spring break, rather than the college market. The reminder is: Panama City Beach is fun for every member of the family.”

Another change city officials expect will ensure a family-friendly atmosphere include new authority for law enforcement officers to shut down disruptive house parties. Visit Panama City Beach is also continuing an initiative started in 2012 that encourages beachgoers to “Leave No Trace,” keeping the famous white sand beaches pristine for new visitors to discover each day.

For more information on events taking place in Panama City Beach:

About Panama City Beach

Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge.  With 320 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers.  These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. In addition, Panama City Beach’s Northwest Florida Beaches International Airport offers non-stop flights on Delta Airlines, Southwest Airlines, United Airlines and Silver Airways. For more information, call 850-233-5070 or visit the official website of the Panama City Beach Convention and Visitors Bureau at http://www.visitpanamacitybeach.comLive HD video of the world-famous beach is now available at Stay connected with Panama City Beach on Twitter (@Visit_PCB) and Facebook (

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