New Battle Plans On Lookout Mountain: Former Electric Map Becomes Digital Presentation

Friday, May 13, 2016 - by Meagan Jolley

See Rock City, Inc. announced the reinvention of the Battles for Chattanooga presentation at its museum on Lookout Mountain. While the area’s historical facts have not changed, SRC is proud to partner locally with Juncture, LLC to revitalize the former electric map to a new, digital projection-mapped show. Guests will now be able to visualize Chattanooga's Civil War history as the battles come to life in this digital panoramic display.

"Time increases the gap between historical events and the present,” said SRC CEO Bill Chapin.

“In order to engage current generations, BFC has decided to update the technology used to bring these events to life. Strat Parrott is leading the team at Juncture to make history exciting and relevant to today's historians." 

The renovation involves new multimedia projection mapping with high color saturation, short-throw digital projectors, solid-state media players and 3-D modeling software.

"We have asked Juncture to join us in bringing the BFC museum’s electric map show forward to technology’s cutting edge,” said Will Jackson, senior manager of innovation at SRC. “Our purpose is to better tell what is and has been since the battles in 1863, a great story about Chattanooga and our nation’s cultural heritage. Our goal is to create a one-of-a-kind storytelling experience that uses the latest technology to bring to life the tumultuous battle days of one of our country’s greatest struggles.”

“Most people don’t understand that the five battles that took place here in Chattanooga were about two factions seeking to control a major economic hub with a huge railroad infrastructure,” said Mr. Parrott, founder and CEO of Juncture. “As Chattanooga continues to be talked about as a southern city reinventing itself, we need to remember that our city has been a driving force in the nation’s economy dating back to the 1850s.”

The battles for Chattanooga changed the outcome of the Civil War, sealing the fate of the Confederacy. Located on Lookout Mountain at the entrance to Point Park, BFC is a starting point for a tour of the area's Civil War battle sites. In addition to the new show that highlights the Battle Above the Clouds and Sherman's assault on Missionary Ridge before his historic March to the Sea, guests can also see an excellent relic and weapon collection while perusing the bookstore for well-known works about the Civil War. Nearby, Point Park is also a place of interest as the site of the famous Battle Above the Clouds.

Battles for Chattanooga is at 1110 East Brow Road, Lookout Mountain, and is owned and operated by SRC, Inc. The projected grand re-opening of BFC is scheduled for Memorial Day weekend. For more information, visit 

UT Arboretum Society To Host Butterfly Festival On Aug. 4

Everyone interested in both butterflies and beautiful landscapes is invited to attend the Butterfly Festival hosted by the University of Tennessee Arboretum Society. The family friendly event is scheduled for  Saturday, Aug 4 , from  10 a.m. to 1 p.m.  This event will host various speakers and activities for adults and children. Monarch butterflies will be ... (click for more)

This Week's Tennessee Tourism Round Up

 Witness fire breathers, compete in a city-wide scavenger hunt, join an interpretive hike, watch a free movie under the stars, strike a pose with yoga on the field, listen to live music or go to festivals like the Smithville Fiddler’s Jamboree. Here are the events going on across Tennessee this week. For a complete list, visit . Ongoing ... (click for more)

Red Bank Approves Short Term Vacation Rental Ordinance On Final Reading

The Red Bank Commission passed an ordinance Tuesday night on second and final reading that regulates short term rentals within the city. "Our hands have been tied because of state law," said Mayor John Roberts. Many residents, both for and against allowing these rentals, have come to recent commission meetings appealing to the commissioners for their side of the issue, ... (click for more)

Firefighters Battle 2-Alarm Fire On Workman Road Tuesday Morning

Chattanooga firefighters were dispatched at 6:03 a.m. on Tuesday, to a commercial fire at 400 Workman Road. When the first firefighters arrived on the scene, flames were shooting through the roof and the request was immediately made for a second alarm response. The flames could be seen for miles as a total of 13 fire companies rushed to the scene. The large, two-story ... (click for more)

Bill Lee Is Great For Tennessee

I had the opportunity to meet Bill and Maria Lee at the grand opening of his Chattanooga Campaign HQ. He delivered, what was by most accounts, a showstopper speech at the Statesman’s dinner in Nashville the night before. He and Maria should have been worn out, but if they were, they really showed very little sign of it. His energy level, for a guy that couldn’t have gotten more ... (click for more)

A Successful East Ridge Bake Sale

Saturday's event at the Camp Jordan Pavilion was nothing more than extraordinary, if not history making.  Alongside the threatening eminent domain letters the citizens of East Ridge received, a Union was formed amongst the East Ridge Police Department.  Coming to City Council the night of April 26, I had only one thing I was focused on: eminent domain.  ... (click for more)