Fields Twenty-two Fifty Clothing Put Their Price into Their Name

Tuesday, August 16, 2016 - by Harmon Jolley
Match cover for Fields Twenty-two Fifty
Match cover for Fields Twenty-two Fifty

Due to the risk of inflation (deflation, too), including a price in the name of your store may not be advised.  Some may recall the Mister Fifteen Hamburgers in Brainerd which was eventually faced with rising prices.  Similarly, there is a long historical list of retailers that had “five and dime” in their names.  In the late 1920’s, a national men’s clothing chain opened stores under the name “Fields Twenty-two Fifty.”

Reference material for Fields is scant, so you are encouraged to send an e-mail to if you have additional facts.  I will alter this history to include those details.  Here is what is known.

Fields Twenty-two Fifty, Inc. opened in Chattanooga at 900 Market Street on October 10, 1928.  The store later relocated to 608 Market Street.   Fields had full-page advertisements in the Chattanooga News and Chattanooga Times to announce their opening and to introduce their pricing of $22.50.   Double-breasted suits with pleated pants were promoted as being the look for 1928.

As an introductory offer, Fields offered a $2.50 gold piece to everyone who purchased a suit, overcoat, topcoat, or tuxedo during the grand opening.  At the time, the government issued $2.50 gold (1/4 eagles).  As of August, 2016, high grade coins sell for around $1,000. Lower grade are essentially the bullion value of gold about $270.

The clothing chain was incorporated in Pennsylvania on January 1, 1927.  At the time of their opening in Chattanooga, there were stores in forty-six cities.   Mottos were “The World is Our Field,” “The Man Who Knows Wears Fields Clothes,” and “Twenty-two Fifty.  No More.  No Less.”  The stores proclaimed that they bought clothing directly from manufacturers in order to hit the price target of $22.50.

In the 1930’s, Ira Trivers began an association with Fields which would continue through 1965, the last year that Fields was listed in the Chattanooga city directory.  Ira Trivers was also a retailer under his own name for many years, operated stores in downtown, Brainerd, and Hixson, and was a leader in the Chattanooga community.

The Fields corporation was dissolved on September 10, 1959.  Individual stores may have continued under the name, as in the case of Chattanooga.

Check back for any further updates on Fields and their economical line of clothing.

Feedback from Readers

From Tom Trivers - My grandfather and his brother were the founders of Trivers Clothes back in the 1910’s. My grandfather, Ted Trivers, and his brother Nathan, owned a clothing factory in New York City which manufactured men’s clothing. They distributed the clothing they manufactured through several retail stores which they also owned throughout the country. At one time, they were the 2nd largest men’s clothing retailer.  My father, Ira Trivers, operated stores here in Chattanooga beginning in 1942 when he moved here to relieve the manager of Fields Clothes who had been called into the Army.  I joined my dad in our business when I got out of the Navy in 1964 when he opened Ira Trivers in Eastgate.  I worked with him until he passed away in 1989.  I closed the Trivers business in 1992. I have some notes of my grandfather’s and some calendars which were given away at the store openings which indicate that a Trivers store in Chattanooga opened in 1920.  I remember a Fields store operating in the 800 block of Market Street. I used to help make boxes when I was a child in the late 40’s.  Fields Clothes moved to 606 Market Street when Kress’s opened a store in the 800 block. Our Fields store closed in 1967 around a year after we opened an Ira Trivers store at 811 Market Street downtown in 1966. We opened the Eastgate Ira Trivers store in 1964. By the way, the store at 900 Market was a Trivers Clothing store. The name was in the stone in front of the building at one time.




Fields advertisement mentioned the $2.50 gold piece offered with a $22.50 purchase.
Fields advertisement mentioned the $2.50 gold piece offered with a $22.50 purchase.

John Shearer: A Few Reminders Of Old Hixson Remain

When the name Hixson is mentioned, it might conjure up images of one of the more popular suburban areas of town.   Although perhaps no longer the most desired outlying area in metro Chattanooga for new construction like maybe Ooltewah, Soddy-Daisy and North Georgia, the area northeast of downtown is still popular.   This is especially true for the un-built ... (click for more)

John Shearer: Chattanooga Reacted With Sadness To RFK Death 50 Years Ago

When the Chattanooga News-Free Press came out on June 5, 1968, it carried this giant headline at the top – “RFK critically shot.”   As most Chattanoogans knew by then, the tragedy occurred after the New York senator and Democratic presidential candidate had delivered his California Primary victory speech from a ballroom in the now-razed Ambassador Hotel in Los Angeles. ... (click for more)

Former City Education Commissioner John P. Franklin Dies

John Porter Franklin, long a leading figure in Chattanooga city government, has died.  He was the city's first, elected black official, post Jim Crow laws, in 1971. Mr. Franklin's father, G.W. Franklin, was a pioneer funeral home director and John Franklin continued in that line. He was first an official in Franklin-Strickland Funeral Home, then he started John P. Franklin ... (click for more)

Pedestrian Struck And Killed In Cleveland Wednesday Morning

A pedestrian was struck and killed on Paul Huff Parkway early Wednesday morning. The incident happened around 2:30 a.m. More information will follow. (click for more)

The Boss, Claude Ramsey

I try not to overuse the word great, but we lost a great man today, Claude Ramsey. I had the pleasure of serving under him as director of Commercial and Industrial Properties for 14 years while he was the Hamilton County Assessor of Property. He was probably the smartest person I have ever known. He was tough but patient, kind, caring and compassionate. He knew how to get ... (click for more)

Roy Exum: So, You’re Invisible?

Several weeks ago I was in the middle of My Morning Readings when, somehow, I came across a wonderful story written by Nichole Johnson. Her website says she is a speaker, a motivator, and an author whose gift is to “capture the inner-most feelings of women facing life's daily struggles, and it has enabled her to create a unique sense of community for people of all ages.” That’s ... (click for more)