Social Commerce Platform ReadyCart Is Sold To Grapevine

Tuesday, October 17, 2017

Very Ventures, the investment and product scaling division of Very, LLC, announced Tuesday that it has successfully completed an exit of its investment in ReadyCart, LLC. The company was acquired by Grapevine, the world’s leading end-to-end influencer marketing platform with more than 135,000 influencers in the network. 

Since it was launched in 2014, ReadyCart has been the market leader in bundling products mentioned on YouTube videos, allowing viewers to purchase products in a single click. Created by Very, ReadyCart delivers e-commerce insights and generates incremental revenue to social media influencers and the media networks that manage them. 

"The amount of product-driven content was skyrocketing across different platforms like YouTube, Instagram, Facebook and blogs," said Jesse Morris, a co-founder of ReadyCart and a partner with Very. "As we searched for ways to monetize content, we were baffled by influencers’ inability to get compensated for inspiring their followers to make purchases beyond the traditional methods of advertising and affiliate marketing. We knew we could bring a product to market and solve for that gap." 

Very Ventures provided a combination of capital investment, product development and operational expertise, moving ReadyCart from an early experiment to a platform that could generate value by connecting more than 135,000 YouTube creators in the Grapevine network to large e-commerce brands and retailers. 

“Very Ventures helps management teams scale companies by generating cash flow and enterprise value,” said Jonathan Bragdon, a partner with Very and the head of Very Ventures. "ReadyCart is the first portfolio company that we have backed from inception to exit, and it represents the kind of innovation and strategic market disruption that we will continue to seek out.”



ALDI Brings New Jobs To Chattanooga With Hiring Event On Friday

ALDI will host a hiring event for its Chattanooga-area stores on  Friday . Known for offering market-leading wages and health insurance, ALDI is one of the fastest growing retailers in the U.S., creating new opportunities for people locally and nationwide. The event will be held from 7:30 a.m.-2 p.m. at Holiday Inn Express, 440 West Martin Luther King Boulevard. ALDI ... (click for more)

CO.LAB Accelerator Startups To Pitch Ideas At Demo Night

The startup teams of The Company Lab’s Summer 2018 accelerators will pitch their companies and display their products and services at CO.LAB Demo Night.   The event will take place July 26 from 6-9 p.m in the Waterhouse Pavilion at Miller Plaza. Food and beverages will be served. Entry is free and open to the public. Click here to register.   Demo Night marks ... (click for more)

Red Bank Approves Short Term Vacation Rental Ordinance On Final Reading

The Red Bank Commission passed an ordinance Tuesday night on second and final reading that regulates short term rentals within the city. "Our hands have been tied because of state law," said Mayor John Roberts. Many residents, both for and against allowing these rentals, have come to recent commission meetings appealing to the commissioners for their side of the issue, ... (click for more)

Firefighters Battle 2-Alarm Fire On Workman Road Tuesday Morning

Chattanooga firefighters were dispatched at 6:03 a.m. on Tuesday, to a commercial fire at 400 Workman Road. When the first firefighters arrived on the scene, flames were shooting through the roof and the request was immediately made for a second alarm response. The flames could be seen for miles as a total of 13 fire companies rushed to the scene. The large, two-story ... (click for more)

Bill Lee Is Great For Tennessee

I had the opportunity to meet Bill and Maria Lee at the grand opening of his Chattanooga Campaign HQ. He delivered, what was by most accounts, a showstopper speech at the Statesman’s dinner in Nashville the night before. He and Maria should have been worn out, but if they were, they really showed very little sign of it. His energy level, for a guy that couldn’t have gotten more ... (click for more)

A Successful East Ridge Bake Sale

Saturday's event at the Camp Jordan Pavilion was nothing more than extraordinary, if not history making.  Alongside the threatening eminent domain letters the citizens of East Ridge received, a Union was formed amongst the East Ridge Police Department.  Coming to City Council the night of April 26, I had only one thing I was focused on: eminent domain.  ... (click for more)