American Bicycle Group, manufacturer of award-winning high performance bicycles - Litespeed and Quintana Roo – has invested in a new paint and assembly line for Quintana Roo triathlon bikes at its 40,000 square foot Chattanooga facility.
The new production line will allow athletes to order specific color combinations and specific bike configurations within in a three to five day turn-around window. This investment also provides benefits to QR dealers as ABG will no longer follow the industry practice of front loading dealers with heavy inventory levels.
“The paint and assembly line investment supports ABG’s on-going move toward a Made-in-America philosophy and the Made-to-Order requests we’re receiving daily from athletes,” said ABG president and CEO Peter Hurley. “Athletes have told us they want more flexibility in paint schemes and the ability to fine-tune specifications to fit their needs, and they don’t want to wait weeks or months for it. We listened and then invested.”
The paint and assembly line has been added to the new ABG facility that ABG moved into one year ago. This manufacturing development is part of a long-term strategic plan to ensure ABG is ready to be responsive to market trends and customer needs, said officials. The new line also allows QR to more effectively manage and use its inventory instead of sending early-season standardized product to its dealers.
Located just minutes from downtown Chattanooga, the facility houses operations for manufacturing, assembly and corporate offices for LS & QR.
Quintana Roo is a triathlon-specific bike