Lee’s Almeida Presents At Lilly Conference

Friday, December 1, 2017
Dr. Luis Almeida
Dr. Luis Almeida

Lee University’s Dr. Luis Almeida presented at the 2017 Original Lilly Conference on College and University Teaching and Learning in Oxford, Ohio, at Miami University. 

Dr. Almeida, associate professor of communication, titled his discussion “Constructing an Ethical Advertising Campaign with Minority Students.” During the presentation, he explained to attendees his way of working with undergraduate students in the context of advertising. He proposes that communication professors should strive to place students in groups based on their talents so that instruction can then be tailored to student's strengths which he argues results in students being able to design and develop outstanding campaigns even if resources are limited. 

“Being a presenter in the Original Lilly Conference on College Teaching is a treat for any college professor,” said Dr. Almeida. “There was so much tradition and history around there. I’m glad to have represented Lee University to national and international teaching scholars.” 

The results of the students’ exercises were positive. Their advertising campaigns resulted in a 12x increase in sales for their client and doubled in event attendance by 100 percent. Students were given practical classroom experience on advertising for a legitimate client. 

Dr. Almeida joined Lee’s Department of Communication Arts this fall. He comes from Jackson State University, where he was an interim department chair and associate professor of emergent strategic communications since 2015. Dr. Almeida has also taught at Indiana University of Pennsylvania and Waynesburg College. He has been nationally featured for his work in leadership and technology by the Wall Street Journal, ABC-Jackson, TEDxPhoenixville, and the Pittsburgh Tribune Review, among others. 

Dr. Almeida earned his Doctor of Philosophy from Pennsylvania State University, his Master of Science from Clarion University of Pennsylvania, and his Bachelor of Science from Slippery Rock University.
 



Vital To Address Graduates At CSCC’s Spring Commencement Ceremony

Cleveland State Community College will hold its annual spring Commencement Ceremony on Saturday, May 5 at 10 a.m. in the L. Quentin Lane Gymnasium. Greg A. Vital has been chosen as the keynote speaker for the ceremony. In January 2017, Cleveland State Community College announced the creation of Greg A. Vital Center for Natural Resources and Conservation, the college’s first ... (click for more)

CHS Teacher Named UT Math Teacher Of The Year

Cleveland High School mathematics teacher Valerie Capps received the University of Tennesee Math Teacher of the Year Award at the UT Department of Mathematics Honors Day 2018 Awards Ceremony in Knoxville on Thursday. This award is given to a local high school mathematics teacher who best exemplifies the knowledge of and enthusiasm for the discipline of mathematics inside the classroom ... (click for more)

Robert Gillisse Was Pilot Killed In Plane Crash At Collegedale Airport

The pilot who was killed in a plane crash on the runway of the Collegedale Airport on Friday evening has been identified as Robert Gillisse, 62, of Ooltewah . Charles Swain, who is the director of the airport, said the plane was a total loss. It was a single-occupant plane. He said the plane was taking off when it crashed. He said Mr. Gillisse frequently had flown out of ... (click for more)

East Ridge To Build Open-Air Pavilion Near City Hall

East Ridge plans to construct an open-air pavilion that will include restrooms and a concession area near City Hall and the old McBrien School.  It will be part of a Town Center for East Ridge at the Tombras Avenue property. The city is also applying for a $500,000 grant to help convert Pioneer Park into a refurbished park with a splash pad. The firm of Hefferlin and ... (click for more)

A Tribute For My Brother – Sgt. Jonathan Gardner, U.S. Army

Seven years ago today, my family and I found out that my brother, Sgt. Jonathan D. Gardner, was seriously injured by a roadside bomb, (explosively formed penetrator - EFP), while on a mission in Kuwait. The EFP went through the bottom of his seat and put a softball size hole in his upper thigh. The doctors said that if the bomb had entered the Humvee an inch to the right, he ... (click for more)

Roy Exum: The Saturday Funnies

All of us who marvel at the sound of bagpipes at a funeral realize the majesty that people like piper Scottie Maclellan can lend to any “homecoming” and for years there has been a wonderful tale out of Nova Scotia that leads this week’s parade of The  Saturday  Funnies. Mind you, I do not write these stories, as many who have followed man’s laughter down through the ... (click for more)