Lee Students Work With Bradley County Health Council On Campaign

Thursday, December 14, 2017
Dr. Luis Almeida and students from his Innovation and Social Media Class at their booth during Homecoming
Dr. Luis Almeida and students from his Innovation and Social Media Class at their booth during Homecoming

College students in the Innovation and Social Media class at Lee University were given the opportunity to collaborate with the Bradley County Health Council on a collaboration to support the health and wellness of the citizens of Bradley County. 

Dr. Luis C. Almeida, the professor who taught the Innovation and Social Media course at Lee, curated his class around their partnership with the Bradley County Health Council. 

"This was an amazing opportunity for our students to work in a real world social media campaign, where they had the chance to display their talents,” said Dr. Almeida. “When we empower students to make decisions according to their talents with insightful supervision, wonderful things can happen.” 

The class was developed in a way that gave the students hands-on opportunity to apply what they learned in the classroom and receive a better understanding of the analytics involved when working with a social media platform in the real world. 

The specific campaign these students worked on was the Bradley Cleveland (BC) Champions — A Healthier Tennessee Community. The objective of the BC Champions is to increase awareness in the community about the importance of personal health. Lee students helped the BC Champions Facebook page by increasing Facebook followers by 180 percent as well as quadrupling reach and engagement to the public, according to Dr. Almeida. 

“The initiative provides a vehicle for agencies and non-profits to collaborate toward creating a healthy community,” said Justin Thomas, University of Tennessee extension agent in Bradley County. 

Lee’s students worked closely with the Bradley County Health Council every day on the initiative and analyzed its social media presence. Dr. Almeida shared that “feedback about the campaign from the Bradley County community was extremely positive.” 

Two students from Dr. Almeida’s class presented the results of the campaign to the Healthier Tennessee Board last month in the Cleveland/Bradley Chamber of Commerce. According to Dr. Almeida, the Healthier Tennessee Board was very impressed with the class’s campaign results and presentation. 

“I think this initiative is an excellent way for the public to get educated on health and for parents to educate their kids on health,” said Julia Minucci, a Lee senior involved in the campaign’s production. 

At Lee’s recent Homecoming, the students set up a booth where they actively promoted the BC Champions Facebook page. The Lee community helped with the success of this project by liking and sharing the page’s posts. 

“Working with the Bradley County Health Council has been a tremendous experience,” said Preston Steger, a junior at Lee also involved in the campaign’s production. “This work has taught me about teamwork, leadership, and creative thinking.” 

For more information about the Innovation and Social Media class, contact Dr. Almeida at lalmeida@leeuniversity.edu.


Dr. Luis Almeida and students with the Healthier TN Board at the Chamber of Commerce
Dr. Luis Almeida and students with the Healthier TN Board at the Chamber of Commerce


"Stock Their Lockers: Providing School Supplies For Kids In Need" Program Kicks Off Monday

The Samaritan Center’s Stock Their Lockers, a program that allows students kindergarten through 12th grade to receive a backpack-full of school supplies, will kick off Monday with a special visit from Stewart Payne and his Readmobile from Read 20.   Mr. Payne will spend time reading to children in the Center’s Farrow Community Corner, now transformed into a Dr. Seuss-themed ... (click for more)

Chattanooga Preparatory School Invites 300 Men To Welcome Inaugural Class

In 2016 local couple, Ted and Kelly Alling, decided to make a lasting impact on Chattanooga by extending diverse academic opportunities to the underserved young men of the city’s urban core. The idea came to them after they toured Chattanooga Girls Leadership Academy and thought how incredible it would be if boys and their families had a similar school. The ... (click for more)

Man Killed, Passenger Seriously Injured; Driver Of Other Vehicle Hurt In Accident On Suck Creek Road Saturday Morning

One person was killed and two others injured in a head-on crash on Suck Creek Road on Saturday morning. The accident at 8:45 a.m. at the 2100 block of Suck Creek Road involved a Kia Sedona mini-van and a Hyundai Elantra. Preliminary results indicate that the Hyundai Elantra was traveling southbound on Suck Creek Road and, while negotiating a curve, ... (click for more)

A Jury For 2nd Time Convicts Randall Reed Of Murdering 70-Year-Old Woman In 2011

A jury for the second time has convicted Randall Reed of first-degree murder in the 2011 death of 70-year-old Jane Stokes in East Ridge. The verdict was returned in the courtroom of Judge Tom Greenholtz’s on Friday. The earlier verdict had been thrown out by an appeals court. Reed testified in his own behalf. The victim was murdered in her home during a robbery in 2011. ... (click for more)

Just Recuse Yourself

Pam Fleenor, have you ever heard the terms “conflict of interest” or “appearance of impropriety”? It’s a foregone conclusion that Robin Smith will be victorious in Chancellor Fleenor’s courtroom. Here’s another term you may want to re-examine, recuse yourself.   Rusty Munger (click for more)

Not My University: Why I’m Not Okay With Mike Pence Coming To Lee University - And Response (6)

As a student of Lee University, who is well-aware of the Lee administration’s more conservative stance in politics, I am upset about Mike Pence visiting the university and being welcomed on our campus. Although I respect that Pence is in a position of authority as our nation’s Vice President, and that he likewise deserves the right to hold his own opinions in regards to the issues ... (click for more)