Dr. Luis Almeida, Ph.D. (a.k.a. Dr. A) is a Lee University professor of communication Arts, newspaper columnist and the leading scholar on the topic called "TechnoModeration" - the philosophy proposing that people must moderate their use of technology to avoid cognitive, social, and relational consequences. Dr. A teamed up with multi Latin GRAMMY nominated artist-producer and professor of music business, Dr. José Valentino Ruiz, (a.k.a. José Valentino) to formulate a new method of transmitting empirical research in a way that is accessible for the millennial generation.
With the assistance of author, El.G.Nie and percussion prodigy, Robert Acevedo Jr., Dr. A and Jose Valentino have created the song TechnoModeration which is now available for download on soundcloud.com
"Now we have a way to reach the youth so they can disconnect from the machine once in a while," said Dr. Almeida.
For the first time in history, a professor of communication (who is not a rapper) raps the essence of his research in a way that is provocative and catchy for listeners of all ages, said officials.