Chattanooga Theatre Centre Unveils New Website Won In Giveaway

Tuesday, December 5, 2017

Earlier this year, Chattanooga-based Riverworks Marketing Group launched a competition to give away a new website and 12 months of hosting to one worthy nonprofit organization in the area. After several weeks of voting for 23 area nonprofits, the Chattanooga Theatre Centre prevailed in the contest. The new website,, has launched, giving CTC the opportunity to better showcase their brand and promote its 2017-18 season and year-round classes from a more mobile-friendly platform.  

"One of the ways that good not-for-profits become great is when they can interface with other exceptional organizations in the community," said Todd Olson, executive director of the Chattanooga Theatre Centre. "CTC was lucky enough to win Riverworks’ contest, and the result is our bar has been raised so that we -- and our audiences -- are the better for it." 

“Our whole team at the Chattanooga Theatre Centre is thrilled with the fresh, sophisticated website Riverworks has created for us,” said CTC Marketing Director Julie Van Valkenburg. “Our theatre was founded in 1923, and while we celebrate that history, we want to be contemporary, responsive, and relevant to our audiences. This website absolutely reflects that ideal and will help us up our game with current and new patrons.” 

She said the new website allows CTC to take its efforts to the next level. It incorporates a more contemporary design, easier navigation, and responsiveness to adapt to an optimized presentation on whatever device it is viewed.  

“Before we started working with Riverworks, our website was horribly outdated, and most any function a visitor to our site would attempt was frustrating," said Ms. Van Valkenburg.  "It was also problematic to manage internally. The Riverworks site is easy to navigate, easy to manage, and reflective of our organization's needs.” 

The full-service creative agency asked Chattanooga residents to nominate 501c3 nonprofit organizations after assessing in a review of its mission that more community outreach needed to be done. The campaign gave nonprofits an opportunity to educate the public about their services while rallying their supporters to vote for them on the Riverworks website.  

While working on the design and functionality of the new website, Riverworks took the CTC team through an extensive discovery process to define CTC’s brand, key messages and target audience. This process helped define the strategy for the website’s hierarchy and user flow. Riverworks also provided training on how to update the website. The project encompassed various aspects of Riverworks’ services, including art direction, strategy, graphic design, and development of web services.  

“What struck me in seeing the finished product is how much the team at Riverworks understands us,” Ms. Van Valkenburg said. “It's obvious that they educated themselves about the multiple priorities that running a theatre entail and built a website reflective of those priorities. We're so grateful for what Riverworks has done to help us put our best face in front of the community.” 

Riverworks Marketing is planning to host the contest for nonprofits for a second consecutive year, opening nominations Jan. 1, 2018. Other competitors this year included the Chattanooga Community Kitchen, Reflection Riding Arboretum & Nature Center, the Kidney Foundation of Greater Chattanooga Area, Wally’s Friends, Chattanooga’s Kids on the Block, Pet Placement Center, Chambliss Center for Children, Chattanooga Room in the Inn, the Hart Gallery, The Chattery, Northside Neighborhood House, ChattaNeuter, Chattanooga Girls Rock, Center for Mindful Living, Art 120, Chattanooga Autism Center, McKamey Animal Center, Chattanooga Organized for Action, Barking Legs Theater, Camp Horizon, Downside Up Inc., and the Association for Fundraising Professionals Southeast Tennessee Chapter. Those groups and other 501c3 Nonprofits in Chattanooga are encouraged to try again.

“Riverworks was thrilled to dispatch our talented staff of graphic designers, copywriters and developers to create a website that empowers the Chattanooga Theatre Centre in its outreach to youth, donors, performers, ticket buyers and the community at large,” said Riverworks Co-Owners Steve and Jackie Errico. 

Chattanooga Chamber Calendar Of Events Sept. 24-28

Sept. 24, Excel at Excel: Beginner Excel Training 10 to 11:30 a.m. The Edney Innovation Center: 1100 Market St., Floor Five Attend this session to learn about setting print parameters, formatting spreadsheets, sorting information, filtering information, splitting cells, simple formulas, PivotTables (they’re easier than you think!) and other features ... (click for more)

Georgia Labor Market Sets Records In August

Georgia Labor Commissioner Mark Butler said  Thursday  that Georgia’s unemployment rate for August dipped below the national number for the first time  in 11 years . The rate, at 3.8 percent, is approaching the state’s record low of 3.4 percent, set in 2000. At 3.8 percent, it is down .1 percent from July. By comparison, the national rate is 3.9 percent. ... (click for more)

Judge Collier Denies New Trial For Ex Pilot Travel Centers President Hazelwood; Did Not File Within 14 Days Of Verdict

Federal Judge Curtis Collier has issued a 48-page order denying a new trial for former Pilot Travel Centers president Mark Hazelwood. He said initial Hazelwood attorney Rusty Hardin of Houston, Tex., did not follow federal rules of filing notice of an appeal within 14 days of the verdict. Judge Collier also denied a request by Brad Henry, the new Hazelwood lawyer, for time ... (click for more)

Juvenile Shot On East 14th Street On Friday

A juvenile was shot Friday evening on East 14th Street. The Chattanooga Police Department responded at 6:45 p.m. to a person shot in the 2000 block of East 14th Street. Upon arrival, Officers located a male victim suffering from a gunshot wound to the abdomen. Hamilton County EMS responded to the scene and transported the victim to a local hospital. Members of the Violent ... (click for more)

Arming Teachers With Guns Will Be Too Dangerous - And Response (4)

Arming teachers with guns in the classroom, as Bill Lee proposes, would be the single most dangerous thing to happen to students in Tennessee history. Students and teachers in close proximity to loaded firearms daily? Across this state, in middle schools alone, there are probably hundreds of student/teacher conflicts a day. What if a student got hold of gun in a struggle with ... (click for more)

The Saturday Funnies

Before we get into this week’s edition of The Saturday Funnies, I want to share a fun chunk of information that we can have a lot of fun with tonight. Our pals at the website were good enough to pass along the fact today marks the September Equinox. And – get this -- if you play this right, it will be just like the farmer says: “On the field of opportunity, it’s ... (click for more)