SilverFox Men's Apparel Company Launches Out Of Chattanooga

Wednesday, December 6, 2017
Local couple launches SilverFox brand
Local couple launches SilverFox brand

Chattanooga native and local executive, Ryan Rogers, and his wife, Nicole, launched an online men’s clothing company called SilverFox on Oct. 17. This online company has already been shipping products locally, nationally, and internationally as far as Dubai. 

Mr. Rogers, a Leadership Chattanooga alumnus, and Mrs. Rogers spent several years talking about launching a clothing line based on his long-time nickname, “Silver Fox.” The process of producing SilverFox clothing began when they hired a designer out of Los Angeles in 2016. 

The Rogers decided to launch their niche brand, SilverFox, with a small, uniquely made, product line including men’s sport shirts, polos, and hats. The unique feel and fit of SilverFox sport shirts can be attributed to the fabric composition being 36 percent bamboo. Bamboo is moisture-wicking, wrinkle-resistant, and silky soft to the touch. The SilverFox polos are made with Peruvian Pima cotton which is the softest cotton on the market. Less than 3 percent of clothing in the world is made with Peruvian Pima cotton. The SilverFox logo is the statement piece on the custom hats. 

SilverFox is currently an online men’s apparel store. Consumers may shop by visiting SilverFox is also on Instagram and Facebook as silverfoxbrand. 

Mr. Rogers said, “SilverFox is for the man who is refined, innovative, determined, stylish, and who sets the bar for everyone else.” The company’s tag line is “SilverFox…because everybody knows one.”

Local couple launches SilverFox brand
Local couple launches SilverFox brand

Couple Launches Hat Company; Gives Part Of Proceeds To Public Schools

Olivia Connor was a resident in the local Project Inspire teacher residency program when she realized the need for more funding for Chattanooga's public schools so that students have every possible opportunity to learn inside and outside the classroom. She and her husband Ty came up with a creative, innovative way to add more funding to the Hamilton County Department of ... (click for more)

Chattanooga Police Department Sponsors Crime Prevention Training For Business Owners And Managers

The Chattanooga Police Department is sponsoring free crime prevention training primarily designed for business owners and managers who are interested in making their facility and employees as safe as possible. A nationally-accredited Crime Prevention specialist from the University of Tennessee’s Law Enforcement Innovation Center will cover the following topics during the four-hour ... (click for more)

Signal Facing Decisions On Expanding Commercial Area Past Albert Road, Mountain Community Center And Water Service

The design review committee (DRC) of the town of Signal Mountain is in the process of establishing standards for commercial buildings. In the meantime, developer Bob Elliott would like to buy property at the corner of Taft Highway and Albert Road. Albert Road has traditionally been where the commercial property ends. A number of residents in the neighborhood around that area are ... (click for more)

Initiative Launches In Support Of Signal Mountain’s Water System; Tennessee-American Says It Has Long Provided Clean Water To Signal

A citizen committee is urging Signal Mountain "to be vocal and choose local" in the imminent water department sale. The local group formed “Be Vocal. Choose Local.” after the town of Signal Mountain voted last May to initiate a Request for Proposals for the acquisition of its water department.  The committee urges the town to sell its water system to Walden’s Ridge Utility ... (click for more)

Legislators: Protect Our Students And Teachers

When students step into their classrooms, they are there to learn and prepare for their future. Our teachers serve to advance each student’s education and guide them towards success.  Educators have an additional responsibility: maintaining the trust and respect of their students by conducting themselves professionally and responsibly. The vast majority of our ... (click for more)

Roy Exum: The Saturday Funnies

Every day, without exception, I find a number of “treats” in my daily dose of email. These funnies, and other pertinent information, are sent to me by a myriad of “Internet Buddies” who I repay by sending out some of the funniest that I collect. Think of it as sort of a “co-op” for my readers to enjoy. When The Saturday Funnies began last summer, it was what I still think is ... (click for more)