AMC Completes Rebranding In Local Theatres

Wednesday, April 5, 2017

The Carmike theatres in the Chattanooga community are being rebranded this month to the AMC and AMC Classic brand of theatres. 

They are: 

Formerly Bradley Square 12 BigD is now AMC Bradley Square 12 as of Wednesday 

Formerly Northgate 14 is now AMC Northgate 14 on Monday 

Formerly Wynnsong 10 is now AMC Classic Chattanooga 10 on Thursday, April 13 

Formerly East Ridge 18 is now AMC Chattanooga 18 on Monday, April 17 

Formerly Majestic 12 BigD is now AMC Majestic Square 12 on Wednesday, April 19 

Formerly Carmike 12 is now AMC Walnut Square 12 on Wednesday, April 19

Formerly Battlefield 10 is now AMC Classic Battlefield 10 on Thursday, April 20

During the next few months, all Carmike theatres will be re-branded to be part of the AMC family of theatres. Every conversion will include AMC signage on the theatre’s exterior. These locations will be converted to their new brands on a rolling schedule between now and June. 

AMC is taking a different path than its competitors, which historically have presented themselves through a myriad of confusing brand names tied to previous acquisitions. Once the brand conversion is complete, every AMC location will operate under one of these three AMC brands.  Here are their descriptions, according to AMC:

AMC Theatres – AMC Amazing. Approximately 400 theatres, which will offer the AMC amazing experience through amenities such as recliner seating, MacGuffins bars, and premium large format (PLF) auditoriums like IMAX at AMC, Dolby Cinema at AMC, and AMC’s new proprietary PLF, named “Prime at AMC.” 

AMC Classic Theatres – America’s Hometown Theatres. Approximately 200 theatres, which will be fun, friendly, local theatres, at which guests can depend upon for a great movie-going experience with value in mind. These theatres will offer Coca-Cola Freestyle machines, menu items like pretzel bites and movie nachos, refillable annual popcorn buckets and some may include MacGuffins bars and Prime at AMC. The brand logo for AMC Classic incorporates the folded “C” graphical element from the legacy Carmike brand logo and the brand is adopting Carmike’s “America’s Hometown Theatres” tagline. 

AMC Dine-In Theatres– Movies with a Menu. Approximately 60 locations, equipped with full kitchens and MacGuffins full bars, will offer great experiences including full-service dining, as well as delivery to seat and/or express-pick up of AMC’s menu and beverage offerings. Guests can enjoy a variety of fresh, hand-crafted menu items that rival anything they’d find at their local restaurant, as well as an exciting array of drinks, and desserts - all from the comfort of their seat while taking in the latest film. 

Lee Symphony Orchestra To Present Fall Concert

Lee University’s Symphony Orchestra will hold its fall concert on Monday at 7:30 p.m. in Pangle Hall.  Robert Bernhardt, artist-in-residence, will conduct the program, while faculty guests Jonathan Jung, piano, and Charlotte Kies, clarinet, will perform with the orchestra.  “We’re excited to present two great overtures alongside solos from our faculty guests,” said ... (click for more)

Nicholas Hickman Receives Pearl And Floyd Franks Scholarship

Ringgold’s Nicholas Hickman received the $1,000 Pearl and Floyd Franks Scholarship from the Share America Foundation at a recent SingAkadamie performance in Chattanooga. Mr. Hickman, a Ringgold High School graduate, is now a student at Dalton State College studying communications. He was selected for the scholarship at age 12 for his singing talents. He was singing with ... (click for more)

Charles Pipkens, Lajeromeney Brown Arrested In Series Of Violent Home Invasions In Which Robbers Posed As Police

Chattanooga Police have arrested Charles Dijon Pipkens and Lajeromeney Brown in connection with a series of violent home invasions in which the suspects told their victims they were Chattanooga Police officers.. Pipkens, 27, was charged in an Aug. 11 case and Brown, 40, in an incident on Sept. 19. Pipkens, of 434 N. Hickory St., is charged with two counts of aggravated kidnapping, ... (click for more)

Fairyland PTO Says It Can't Get Help From Walker County Schools And Board For Cafeteria Woes

Officials of the Fairyland Elementary School PTO said in recent months, the Fairyland Elementary School cafeteria "has effectively been shut down due to equipment (which broke in June) and consequent staffing issues." The group said, "As it stands now, all food is 'satellited' in from Ridgeland High School to Fairyland Elementary School for all meals including breakfast, lunch ... (click for more)

Drink Up, Chattanooga

I attended the meeting to discuss the placement of the sewage treatment plant at the Cambridge Center in Ooltewah today. My problem with the meeting (aka) dog and pony show, is that the meeting started out with the agenda of the Ooltewah Community Council.  After living in this area for 45+ years I have never heard of this group.  I would like for someone to answer ... (click for more)

Roy Exum: The Saturday Funnies

The reviews are good after we initiated “The Funny Video of the Week” but today let me take the liberty of sharing an oldie that I consider the funniest of all time. Please be aware the principals are speaking Polish, which you also need to know makes not a bit of difference. I have watched “The Polish Spoon Trick” at least 50 times because every time I watch the video it makes ... (click for more)