Southside Creative Group Appoints New Communications Director

  • Thursday, August 3, 2017

HHM Certified Public Accountants’ affiliated marketing firm, Southside Creative Group, announced Thursday that its team has expanded with the addition of Caroline Christman as communications director.

Ms. Christman comes to Southside Creative Group with knowledge and experience as a communications executive in the fashion, hospitality, non-profit, corporate, travel, and tourism-related industries. In her new role as communications director, Ms. Christman will focus on counseling clients across the agency's growing business portfolio on brand strategy and messaging. She will also be responsible for expanding the firm’s public relations services, growing new business relationships and copy writing. 
 
Previously, Ms. Christman worked as strategic communications director at Waterhouse Public Relations where she oversaw various campaigns and events for Chattanooga based businesses, and grew the client base with fashion accounts from Charleston, S.C. and Cleveland, Tn. Prior to relocating to Tennessee, she was an account director at HL Group in New York where she focused on public relations and communications strategy for global brands including Athleta, AG, DELPOZO, Mattel and The Woolmark Company, among others. Her previous work involved elevating clients’ editorial coverage, brand identity, celebrity product alignment, and event execution. During her role at HL Group, Ms. Christman worked on Mattel’s Barbie #Unapologetic campaign which was honored with a Bronze PR Lion at the 2014 Cannes Lions International Festival of Creativity.

Ms. Christman's current volunteer activities include serving on Chattanooga Women’s Leadership Institute’s IMPACT 2018 steering committee as marketing chair and on the Women’s Fund of Greater Chattanooga’s 2017 Voices committee. She earned her bachelor of science degree in fashion merchandising and business from Florida State University.

Business
New And Used Vehicle Sales Drop In June
  • 7/1/2025

New vehicle sales in Hamilton County dropped in June from May to 1,364, and used vehicle sales dropped to 4,308, according to figures from the County Clerk's office. That compares to 1,045 ... more

Blue & Co. Expands Presence With New Office In Chattanooga
  • 7/1/2025

Blue & Co., an accounting and advisory firm, announces the grand opening of its newest office in Chattanooga. "Our expansion into Tennessee reflects our firm’s dedication to building strong ... more

New Hamilton County Business Licenses
  • 6/30/2025

Here are the new business licenses from the County Clerk's office: ABLE SERVICES EDWARD W MEDLIN 1218 WOODSAGE DR SODDY DAISY TN 37379 ANDREW'S PROFESSIONAL WINDOW CLEANING ANDREW PRESS ... more