ndp And Free Agents Marketing Combine Forces To Focus On Growth

Tuesday, September 12, 2017

Two Richmond-based advertising agencies are joining forces with Tuesday's announcement that ndp has agreed in principle to acquire Free Agents Marketing later this fall, creating a firm with an expanded regional portfolio and footprint with offices in Roanoke, Hampton Roads, and Chattanooga. 

"Combining two of Richmond's biggest names in advertising and marketing is a 'win-win' in both talent and expertise while providing the additional resources to fuel our growth," said Daniel Fell, president and CEO of ndp. "Clients today want agencies that can make a difference by bringing creative ideas that inspire from an integrated approach at which both agencies excel. Clients of the combined companies will enjoy having a larger team of professionals and the award-winning capabilities and resources they need to ignite their marketing and advertising programs.” 

As examples, Mr. Fell cited FAM’s multi-faceted work in financial services, hospitality, retail, healthcare, and real estate development for clients such as Guest Services, The Royal Group, UC Health, Boost Promotional Branding, CapCenter, Norfolk's Waterside District, The Port of Virginia, and LifeNet Health. 

FAM principal Ken Wayland will join ndp as an executive vice president. He was recognized by the Richmond Ad Club in 2014 as Ad Person of the Year, an honor ndp principals Roger Neathawk and Susan Dubuque received in 2016. 

And the similarities don't end there. Both Mr. Wayland and Mr. Fell say there is a synergy among the respective firms as their emphasis is taking pride in providing relevant, results oriented, creatively driven work; dedicated account service and account planning; and media strategy, planning, and placement. 

"The partnership provides our clients with a deeper bench of smart, talented people, all part of our goal to continue to attract growing brands with national aspirations," said Mr. Fell.  "FAM is a successful agency with a diverse client base that nicely complements our own growth and integrated capabilities." 

The combined staff in Richmond will move to ndp's new location in the Scott's Addition section of the city by the end of the year. 

Both agencies take pride in their commitment to the community. Mr. Fell serves on numerous boards including Maymont, the renowned 100-acre landmark estate, while Mr. Wayland is on the board of both the Hampton Chamber and Chamber RVA; a past chair of the Better Business Bureau of Central Virginia; and past chair of Richmond's Retail Merchants Association. 

FAM's rebranding of the Hampton Roads Chamber (formerly the Hampton Roads Chamber of Commerce) in 2016 received regional recognition for the agency. 

"We understand the importance of having a leadership role within the business community, so that we can fully understand the challenges our clients face, and how to best partner with them in finding the best creatively driven solutions," said Mr. Wayland. 

"The strong partnership of spirited, like-minded agencies like FAM and ndp is a boon for colleagues, clients and the community," he added. "This unique collaboration will enable the newly integrated agency to accelerate momentum for growth, attracting a more diverse array of clients, and supporting them in achieving their goals and objectives." 

"The whole is indeed greater than the sum of its parts," agrees Mr. Fell. "Both agencies were doing very good work individually and now collectively can achieve even more to create a leading agency." 

 



Autumn Witt Boyd Named To Mid-South Super Lawyers

Autumn Witt Boyd, founder of The Law Office of Autumn Witt Boyd, has been selected to the 2018 Tennessee Super Lawyers list as a Top-Rated Intellectual Property Lawyer, Rising Star.  Ms. Boyd also hosts the Legal Road Map podcast, which teaches business owners about the legal issues they may face as they grow a profitable and sustainable business.  Season Two of the ... (click for more)

TBA Selects Attorneys For Leadership Law Class

The Tennessee Bar Association (TBA) announces that 30 attorneys from across the state have been selected for its 2018 Leadership Law program. Now in its fourteenth year, Leadership Law is designed to equip Tennessee lawyers with the vision, knowledge and skills necessary to serve as leaders in their profession and local communities. The class will meet for its first session ... (click for more)

Man Barges Into Woman's Home In MLK Neighborhood; Tries To Rape Her; Photos Of Suspect Released

Chattanooga Police said a man barged into a woman's home in the MLK Neighborhood around noon on Tuesday and tried to rape the woman.   Police said, "The victim was followed by the suspect into her residence where the victim was then attacked. The suspect at that time attempted to rape the victim and then fled the scene."   The victim then called the Chattanooga ... (click for more)

Moccasin Bend Resident Asks City To Move Police Firing Range So He Can Open Bed And Breakfast Inn

A Moccasin Bend resident is asking the city to move a police firing range from off the historic Bend so he can open a bed and breakfast inn. Steve Holmes also said the move needs to take place because the new Moccasin Bend National Park is set to begin implementing its management plan early next year. He said the park should bring 250,000 visitors to Chattanooga each year with ... (click for more)

Current Republican Tax Plan Will Add To The National Debt

Independent tax experts agree that the Republican tax plan will add over $1 trillion to the national debt, even accounting for economic growth.  Adding to the national debt during good economic times doesn’t seem smart to me. The time for adding anything to the national debt is during a major war or when the economy needs more government spending to stimulate it during a ... (click for more)

Roy Exum: Let’s Focus On ‘Better’

As I stepped away from the overflow crowd at  Monday  night’s Town Council meeting on Signal Mountain, I leaned in to tell Jean Trohanis how sorry I was to hear of the loss of her dearest friend. But in that millisecond before I could speak, the former but still-loved elementary school principal gave me her best hallway hiss and, with a pointed finger, she ordered, “You ... (click for more)