For the second consecutive year, Erlanger Health System received an Emmy award for the best television advertising campaign from the Midsouth Chapter of the National Academy of Television Arts and Sciences.
The award, presented at the 30th Annual Midsouth Regional Emmy Awards in Nashville, recognized two ads for the new Erlanger Heart and Lung Institute. The winning campaign featured two commercials, “Hearts” and “Special Forces”. “Hearts” involved a unique focus effect to transform Chattanooga’s city lights into colorful heart shapes. The “Special Forces” commercial depicts the cross-country journey of elite cardiologists and heart surgeons aboard Erlanger’s LIFE FORCE air ambulance fleet, culminating in their landing at Chattanooga’s iconic riverfront.
“The Johnson Group, Erlanger’s advertising agency, has continuously set the bar high for innovative advertising concepts that truly reflect our world-class health system and what it means to this community,” said Chris Vaughn, RN, director of Marking at Erlanger Health System. “We are proud to work with their creative team, and continue our collaborative efforts to create effective and successful marketing and advertising campaigns.”
Last year, Erlanger received an Emmy for its “This is World Class” campaign. Both campaigns were produced by the Chattanooga-based advertising agency The Johnson Group and directed by Roger Vaughn.
Erlanger’s Emmy award-winning commercials can be viewed at www.youtube.com/erlangerhealth. For more information about Erlanger Health System, please visit www.erlanger.org. To learn more about The Johnson Group, please visit www.johngroup.com.
A still from the Erlanger “Special Forces” commercial, one of the commercials in the Emmy award winning campaign